The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, evaluating a TV series' audience demand data can help you make more informed content, acquisition, distribution and programming decisions. For instance, over the last 30 days in February 2024 in France, "Dansai Bunri No Crime Edge" had good demand, 5.9 times higher than the average show. However, demand for this show has been declining in recent times. By understanding the audience demand, executives can establish the current state of popularity and use it to forecast future demand.
Understanding the audience demand data can also help TV executives assess the value of a title, such as determining how much a series is worth for a specific platform. Parrot Analytics' content valuation system provides an economic valuation system based on global content demand and supply. Additionally, the demand data establishes a baseline value of a title, which is crucial in determining what content to acquire or produce.
Moreover, data on audience demand enables linear networks and pay-TV networks to make informed programming decisions, such as which titles to buy that will keep the current audience happy. It also informs acquisition decisions and distribution decisions, like what type(s) of content exhibit opportunity to acquire or produce or which platforms to target for distribution of content.
Understand the audience demand data also helps them to benchmark competitive shows. For instance, the audience demand data for "Dansai Bunri No Crime Edge" reveal that it achieved the peak ranking of #187 in France. Moreover, the show ranks in the 97.5th percentile in the comedy genre, meaning that it has higher demand than 97.5% of all comedy titles in France. This information can be used as a benchmark to evaluate and compare the performance of similar comedy TV shows.
Furthermore, understanding the audience demand data enables TV executives to identify and evaluate spinoff potential for their shows. Based on the data, spin-off potential for "Dansai Bunri No Crime Edge" is poor, while travelability is also poor, indicating low international demand relative to the home market.
Finally, the data on audience demand can be used by OTT platforms and SVOD platforms to inform pricing decisions and devise optimal release strategies. Specifically, executives can examine spikes and declines in viewer demand to identify the most effective pre and post-premiere marketing campaigns, they can evaluate the reach of a title to determine its attractiveness to a wide group of subscribers, and they can even identify and monetize under-monetized titles.
In conclusion, analyzing audience demand data is vital for executives across multiple entertainment industry segments and can provide them with information to help make informed content decisions, acquire, distribute and programing decisions. Television executives can use Parrot Analytic's content valuation system based on audience demand data to establish the value of their content which can be used in acquisition and distribution decisions.
Dansai Bunri No Crime Edge's travelability to France in the last 30 days is 10%, which means that the audience demand for Dansai Bunri No Crime Edge is 10% of the demand in its country of origin, Japan. Click through to another market to discover how well Dansai Bunri No Crime Edge travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Dansai Bunri No Crime Edge is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dansai Bunri No Crime Edge, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Dansai Bunri No Crime Edge in France. We provide our partners with essential media industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.