The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage Parrot Analytics' demand data to help you make informed content, acquisition, distribution and programming decisions. Let's examine "Defending Jacob," a TV show that aired in France in March 2024.
Using our content valuation system, we can see that this show is worth significantly more than the average TV show in France based on the high level of audience demand. Demand data can help you answer questions such as how much your show is worth to another streaming platform and how much should be spent on content.
You can also use demand to optimize decisions concerning supply and demand. For instance, you can examine the performance of similar titles such as "The Lord Of The Rings: The Rings Of Power", "The Mandalorian," "The Last Of Us," "Rick And Morty," "Game Of Thrones," "The Morning Show (US)," "House Of The Dragon," "Attack On Titan (進撃の巨人)," and "The Witcher" to identify opportunities to acquire or produce similar content.
Demand data also informs scalable concept testing. You can ascertain which elements of existing content fans like the most and optimize upcoming productions for success.
Examining the demand analytics for "Defending Jacob," we see that it has an outstanding demand with 15.1 times the audience demand of an average show in France over the last 30 days. We also see that demand for the show has been increasing recently. Demand can help steer decisions about programming blocks and airing schedules. The increase in demand for the show could inform a potential re-run, rerun in a different timeslot or more airtime.
"Defending Jacob" ranks at the 99.8th percentile of the mystery genre in France. Therefore, audience demand data can help you identify the most popular genres in your target market and aid steps to fill the gaps in your programming inventory.
Demand data helps you estimate the ROI a specific title will bring to any given platform. Furthermore, you can assess a TV series' ability to drive subscriptions and mitigate churn using demand data. Marketing decisions around programming can be informed by assessing the effectiveness of pre-release marketing and optmizing the marketing campaign ahead of the premiere.
Finally, the Parrot Pulse for "Defending Jacob" provides an independent measure of its global performance across six dimensions. With good rankings across all dimensions, executives can use these metrics to track performance and make future decisions around renewals, spin-offs or franchising.
In conclusion, Parrot Analytics' demand data can inform both internal and external decision-making processes. From content valuation to supply and demand decisions, use the demand data to create a custom content strategy that meets your target audience's needs and preferences.
Defending Jacob's travelability to France in the last 30 days is 273%, which means that the audience demand for Defending Jacob is 273% of the demand in its country of origin, United States. Click through to another market to discover how well Defending Jacob travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Defending Jacob), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Defending Jacob is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Defending Jacob, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for Defending Jacob in France. We provide our partners with smart SVOD analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.