The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed decisions about content, acquisition, distribution, and programming. For example, let's consider how demand data can help you with content valuation using the example of "Dexter" in France during March 2024.
One way Parrot Analytics' content valuation system can help you is by revealing the dollar value contribution of any title, to any platform, in any region. By analyzing the demand for "Dexter" in France over the last 30 days, we see that it has exceptional demand, with 10.6 times the audience demand of the average show in France. This indicates that "Dexter" is a valuable asset for any platform in France and you can use this data to determine how much to spend on content.
Furthermore, using demand data, you can estimate the ROI a specific title will bring for any given platform. You can use the demand data to calculate the platform-specific marginal revenue contribution of "Dexter" and assess its ability to drive subscriptions and mitigate churn. Additionally, you can assess how well the show has held up over time and whether it requires less marketing spend because of its sustained demand. Using demand data, you can also optimize the release strategy for "Dexter" in France and other countries by identifying when demand spikes occur and how to take advantage of them.
Demand data can also inform you about supply and demand in the market. By analyzing the top 10 global markets where "Dexter" is most in-demand, you can identify new opportunity markets for content distribution. For example, you may find that the show has high demand in South Korea, but it has not been made available in that market. This information can help you to expand the reach of the show to new audiences and create more opportunities for monetization.
Demand data also provides insights into audience tastes and preferences. Parrot Analytics' content valuation system can help you quantify how much a show is worth in another streaming platform based on its demand in that market. Additionally, you can use demand data to discover under-monetized titles and find new opportunity markets for content distribution.
Finally, demand data can inform decisions about programming, acquisition, and distribution. By examining the shows that fans of "Dexter" also like, you can identify new titles to acquire or develop that will resonate with "Dexter" fans and attract new subscribers to your platform. Additionally, you can use demand data to assess which platforms are the best fit for "Dexter," how it compares to other titles available on the market, and whether or not it has spin-off potential.
In summary, by analyzing the audience demand for "Dexter" in France during March 2024, we can see that it has exceptional demand, which is valuable information for content valuation, programming, acquisition, and distribution decisions. Demand data helps you make informed decisions about how to best use your content assets and supports the growth and success of your business.
Dexter's travelability to France in the last 30 days is 51%, which means that the audience demand for Dexter is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Dexter travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Dexter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dexter, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Dexter in France. We provide our partners with valuable entertainment industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.