The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly seeking ways to make informed content decisions that will drive engagement and revenue. Parrot Analytics is an expert in leveraging audience demand data to help executives make these decisions. Let's take a recent example: "Diners, Drive-Ins And Dives" in France during March 2024. Based on the demand data insights, we can help you make more informed decisions when considering content acquisition, distribution, programming, and content valuation.
One way to use demand data is for content valuation. By taking into consideration demand data, you can determine how much to spend on a TV show. In the case of "Diners, Drive-Ins And Dives" France during March 2024, it's clear that the show has outstanding demand, with 8.8 times the audience demand of the average show in France. This significant demand highlights that the show's worth is greater than most TV shows available in France.
Additionally, demand data enables you to determine a show's popularity in specific regions. For instance, "Diners, Drive-Ins And Dives" has a higher demand than 99.7% of all documentary titles in France. This precise information helps entertainment executives determine the shows that perform well in the country.
Audience demand data can also uncover opportunities for content acquisition. Companies working as OTT platforms or as distributors can leverage the identified top 10 global markets to make informed decisions about which content to distribute. In this case, "Diners, Drive-Ins And Dives" outperforms the demand of the average TV show in all global markets where it is watched. This performance data helps to identify which regions demand the content more and where more investment in distribution channels should be made.
Another way demand data can empower TV executives in strategic decision making is by uncovering under-monetized titles. Parrot Analytics uses demand data to show the global performance of a title across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. By looking at the case of "Diners, Drive-Ins And Dives," it shows good franchisability and reach. Therefore, when executives are considering the opportunity to monetize IP, they should examine whether the title is capable of being developed into a franchise or creating spin-offs.
Finally, demand data can be used to build effective marketing campaigns. Parrot Analytics enables executives to understand a TV series' ability to drive subscriptions and mitigate churn. In the case of "Diners, Drive-Ins And Dives," demand data highlights that the show is an acquisition-driving title and that its momentum is outstanding. Therefore, creating marketing campaigns surrounding the acquisition of the show is an effective strategy for all companies involved in the content's distribution.
In conclusion, Parrot Analytics' demand-based approach to content strategy offers a range of actionable insights that can support executives in making informed decisions around content valuation, acquisition, distribution, programming, and marketing. By leveraging demand data, like the example of "Diners, Drive-Ins and Dives," TV executives can develop successful and impactful strategies that serve as a differentiating factor in a challenging and complex global entertainment landscape.
Diners, Drive-Ins And Dives's travelability to France in the last 30 days is 51%, which means that the audience demand for Diners, Drive-Ins And Dives is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Diners, Drive-Ins And Dives travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Food Network‘s Diners, Drive-Ins And Dives is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Food Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Diners, Drive-Ins And Dives, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 17, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Diners, Drive-Ins And Dives in France. We provide our partners with smart television workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.