The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use audience demand data to gain valuable insights into how well a show is performing and what strategic decisions you can make to leverage its popularity. Taking "Doc McStuffins" on France as a case study, here are some insights that you can learn from the demand data to make more informed content decisions:
1. Content Valuation: Demand data helps in determining the value of a title to a platform, and Parrot Analytics' content valuation system can reveal the dollar value contribution of any title. With "Doc McStuffins," the show has a demand that is 2.9 times the average show in France over the last 30 days. This means that its value to a platform or network is good and should be taken into account for content investment decisions.
2. Travelability: Demand data can uncover how well a show can perform outside its home market and whether it has the potential to travel globally. For "Doc McStuffins," its performance in France is outstanding, with 19% of the demand in its country of origin, the United States. Therefore, the show has a significant potential to travel beyond its current market in France.
3. Competitive Benchmarking: Audience demand data can be used to compare the show's performance against other titles available on the market. The show's demand ranking of #365 in France indicates that it is in the top 8.6% of all TV shows in France. This can be used to benchmark other Family genre shows being considered for acquisition or production.
4. Programming Decisions: Using audience demand data, TV executives can make more informed decisions on programming choices, when to air and how to promote shows. By examining the top 10 global markets where "Doc McStuffins" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Based on this, a strategic choice could be made to promote "Doc McStuffins" in those markets where demand is highest to win new audiences.
5. Franchisability: Audience Demand data can help assess the spin-off or franchisability potential of the show. The Pulse measurement reveals that "Doc McStuffins" has good Franchisability, and therefore, there's potential for the show to evolve by developing spin-offs or franchises if desired.
6. Subscriber Acquisition and Retention: Audience Demand data can be used to understand which titles are driving subscriber growth and loyalty and make data-driven acquisition and retention choices. For example, assessing what other shows' fans of "Doc McStuffins" are consuming can inform acquisition strategies.
In conclusion, by leveraging demand data, TV executives make informed content decisions that are backed by data, so they can maximize their return on investments and win audiences within their markets and globally. As demonstrated by our "Doc McStuffins" study, Audience Demand Data has crucial applications for executives who want to optimise their content portfolio, monetizing IP and maintain a sustainable edge in the competitive entertainment industry.
Doc McStuffins's travelability to France in the last 30 days is 36%, which means that the audience demand for Doc McStuffins is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Doc McStuffins travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Doc McStuffins is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doc McStuffins, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global tv demand data from Parrot Analytics for Doc McStuffins in France. We provide our partners with valuable content expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.