The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data, such as that provided by Parrot Analytics, can assist content distributors, producers and broadcasters in making more informed content decisions. Let us look at the example of "Engineering Catastrophes" in France in March of 2024. With 7.4 times the audience demand of the average show in France over the last 30 days and only 8.6% of all TV shows having this level of demand, the series is performing well in the French market. Content valuation, based on demand data, can reveal the monetary worth of a title, and by using demand data, one can assess the value of exclusivity, as well as the ROI a particular title will bring for any given platform. This information can help executives decide the series' distribution and programming strategically.
Furthermore, understanding the audience's preferences can assist entertainment executives in making acquisition and commissioning decisions. For instance, "Engineering Catastrophes"' fans are also fond of other documentary series like "American Experience" and "Frontline". This information can guide and inform executives in selecting and creating content that will appeal to the audience.
Demand data can reveal where a title is popular. For instance, "Engineering Catastrophes" has higher demand in the United States, and this knowledge can aid executives in making programming and distribution decisions that reflect the show's popularity and in capitalizing on the opportunity to grow audiences in other markets.
Demand data can further assist executives in identifying potential revenue streams from franchising or spin-offs of the title, as well as in optimizing release strategy and pricing to maximize returns.
Moreover, momentum and longevity indicators reveal how popular the title is and how well it maintains its fans. In the case of "Engineering Catastrophes," demand data highlights that the show's momentum is good, with the pace of growth increasing in the last 30 days. Although the series' travelability across markets is poor, reaching audiences globally is achievable if better marketing and distribution strategies are put in place.
Overall, understanding audience demand in specific markets and globally through data analytics can assist executives in making more informed decisions on programming, content valuation, and distribution strategies. As it relates to "Engineering Catastrophes", demand data helps to confirm the series' popularity in France, informs content acquisition and commissioning decisions, and can suggest opportunities to expand the show's market globally through franchising and spin-offs based on its high demand.
Engineering Catastrophes's travelability to France in the last 30 days is 111%, which means that the audience demand for Engineering Catastrophes is 111% of the demand in its country of origin, United States. Click through to another market to discover how well Engineering Catastrophes travels internationally.
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Acquire the best shows from partners such as Science Channel to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Engineering Catastrophes), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Science Channel‘s Engineering Catastrophes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Science Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Engineering Catastrophes, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Engineering Catastrophes in France. We provide our partners with essential TV industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.