The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways that demand data for "Enquête Exclusive" in France can help inform and improve your content decisions, acquisition decisions, and distribution decisions.
Firstly, analyzing the demand for "Enquête Exclusive" compared to the average TV show in France over the last 30 and 90 days can help you understand its relative popularity. Seeing that it has 2.1 times the audience demand of the average show in France and only 8.6% of all TV shows have this level of demand can be useful in determining its content valuation.
Additionally, examining the show's performance in the documentary genre, ranking at the 96.5th percentile in February, can help inform genre-specific content decisions. Alongside this, identifying other shows that fans of "Enquête Exclusive" also like can guide content acquisition or production.
Furthermore, understanding the global performance of "Enquête Exclusive" can help with distribution decisions, especially in targeting specific markets where the show has high demand. For instance, knowing that France is its number one market globally, while demand is okay in Canada, Luxembourg, Germany, the United Kingdom, Tunisia, Italy, and Belgium, can help focus marketing and distribution efforts.
Demand data can also be crucial in predicting the future potential of a series. Measuring the demand trend for the show over time can help identify audience reception and interest for the show and can guide future programming decisions. Specifically, the insights into "Enquête Exclusive" reveal that demand for the show has been decreasing recently and that audience demand for the show during February in France decreased by 10.2%.
Moreover, the Parrot Pulse's measure of the show's global performance can provide insights into several factors such as its longevity, momentum, reach, and franchisability. Thus, being able to interpret the different measures of the Pulse can inform strategic decisions concerning franchising potential, future programming decisions, and marketing campaigns.
Finally, understanding the specific data points related to the show's travelability, momentum, and longevity can also be useful in informing decisions that aim to increase the show's popularity and overall market value.
In conclusion, demand data is critical in making informed decisions in the entertainment industry, and the analysis of "Enquête Exclusive" provides valuable insights into how to apply this data to various content, acquisition, and distribution decisions. By leveraging this data, entertainment executives can stay on top of the changing demands of their markets and provide the viewers with the content they want to see.
This is Enquête Exclusive's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Enquête Exclusive travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular M6‘s Enquête Exclusive is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for M6 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Enquête Exclusive, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 4:29 p.m. PST using global television demand metrics from Parrot Analytics for Enquête Exclusive in France. We provide our partners with meaningful entertainment industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.