The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in an entertainment industry, you cannot afford to overlook the importance of demand data in making decisions about content acquisition, distribution, valuation, and programming strategy. The case of "Evil" can help you understand how demand data can inform your decision-making process.
Firstly, let's talk about content valuation. By analyzing the demand data for "Evil", we can understand how the show is performing compared to the market average, and how its audience demand has evolved over time. For example, we know that the demand for the show in France is 5.2 times the average show, and that it has been increasing over the last 30 days. We also know that the show is in the 96.9th percentile, indicating that it has higher demand than 96.9% of all drama titles in France. By leveraging these insights, you can more accurately value the content, assess the ROI the show will bring to your platform, and estimate its ability to drive subscriptions or mitigate churn.
Additionally, demand data can help you make more informed decisions about content acquisition. By understanding fans' preferences, you can identify other shows that "Evil" lovers are watching, and potentially acquire these shows to attract new subscribers or retain existing ones. For example, by analyzing the data, we can see that fans of "Evil" also like "Star Trek: Discovery", "The Boys", "The Expanse", and "Rick And Morty".
Moreover, the data can guide your distribution decisions by revealing where your content is most popular and where it may have the best potential for success. For instance, we know that the United States is the top market for "Evil", followed by Russia, and that the show outperforms the average TV show in each of the top 10 markets where the show has the highest demand. By understanding how the show is resonating in different regions, you can optimize your distribution strategy and select the platforms with the best fit for your content.
Finally, demand data can inform your programming decisions by helping you optimize release strategies, marketing efforts, and content selection to increase engagement and retain customers. For instance, you can use demand data to determine peak spikes in demand, which may inform your marketing campaign before the premiere. Additionally, you can use data to help you find new opportunity markets for distribution and identify under-monetized titles.
In conclusion, demand data can help you make informed decisions about content acquisition, valuation, distribution, and programming strategy. By analyzing the demand data for "Evil", you can gain valuable insights into your audience's preferences, identify new opportunities for content acquisition, and optimize your distribution strategy to maximize revenue. Parrot Analytics has an industry-leading content valuation system powered by global content demand and supply data, and we can help you make data-driven decisions about your content strategy.
Evil's travelability to France in the last 30 days is 57%, which means that the audience demand for Evil is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Evil travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Evil), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Evil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Evil, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Paranormal Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Evil in France. We provide our partners with meaningful TV industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.