The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "FBI: International" in France during the month of March 2024 provides useful information for entertainment executives looking to make informed decisions. Firstly, one important aspect is content valuation. The Parrot Analytics content valuation system, which is powered by global content demand and supply, can be used to calculate the dollar value contribution of the title to any platform in any region. The demand data for this show suggests that it has 7.4 times the audience demand compared to the average show in France over the last 30 days and only 8.6% of all TV shows have this level of demand. This information can help executives determine the show's value and be included in its content valuation.
Secondly, demand data can help with programming decisions. The show's drop in rank by 67 spots during March in France indicates a decrease in audience demand. The show's fan base in France who are interested in police procedural dramas may find the show appealing as "FBI: International" ranks at the 98.2th percentile in this genre, meaning it experiences higher audience demand than 98.2% of drama titles in France. The executive can analyze this information and make decisions related to promotion and perhaps focus more on this genre with viewers in France.
Thirdly, demand data can be helpful in acquisition decisions. Knowing that the fans of this show also like "FBI", "S.W.A.T.", "Chicago P.D.", "NCIS: Hawai'i", "NCIS", "Law & Order: Special Victims Unit", "Chicago Fire", "Chicago Med", and "Law & Order: Organized Crime" can help an executive understand what other titles to acquire that have a similar audience and potentially sell them to similar SVOD platforms or linear networks.
Fourthly, distribution decisions can also benefit from demand data analysis. The show's performance in the top 10 global markets provides valuable information. For instance, in the United States, which is FBI: International's number one market globally, the show achieved outstanding audience demand of 11.6x. This information can help the executive determine which platforms to target for distribution of the show or how to develop a marketing strategy around the show.
Lastly, uncovering the global demand for the show can also inform content producers and distributors what areas have not been targeted so that the distribution of the show is expanded to previously untapped regions.
In conclusion, demand data can be utilized in content valuation, acquisition decisions, distribution decisions, and programming decisions. By using the relevant metrics, executives can make more informed decisions that can positively impact their platform's ROI, brand reputation, engagement rates, and revenue streams.
FBI: International's travelability to France in the last 30 days is 46%, which means that the audience demand for FBI: International is 46% of the demand in its country of origin, United States. Click through to another market to discover how well FBI: International travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for FBI: International, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for FBI: International in France. We provide our partners with smart media industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.