The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content or acquisition decisions? Look no further! Using demand data and Parrot Analytics' content valuation system, you can easily value your content library, gain insights on what your subscribers are watching, and make data-driven decisions to stay ahead of the competition.
Let's take a look at popular TV series "Fear The Walking Dead" in France during March 2024. With 12.2 times the demand of the average show, this TV series is exceptional within the region. By tracking demand data, executives can gain insights into what content is most popular in individual markets and make programming and acquisition decisions accordingly.
Entertainment executives can gauge series performance using various demand metrics, such as peak rank (#88 in France) and a change in rank (a 28 spot decrease during March). Executives can also measure demand percentile, with "Fear The Walking Dead" ranking in the 99.3th percentile in drama genre demand in France. This means that the TV series has higher demand than 99.3% of all drama titles in France, indicating its potential content valuation.
By using Parrot Analytics' content valuation system, entertainment executives can leverage demand data to quantify a specific series' ROI, its ability to drive subscriptions and mitigate churn, and its estimated cannibalization of audiences when available on multiple platforms. Content valuation methods will help in determining how much to spend on a given program or library, with entertainment executives able to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. By answering these questions, executives can develop more informed distribution and programming strategies for impacting their bottom line.
Travelability can aid in identifying global appeal by quantifying a TV series' international demand relative to its home market. "Fear The Walking Dead," for example, had a French demand that was 57% of the demand in its country of origin, the United States. In comparison to its peak demand over a one year period versus the last 30 days, entertainment executives can gain insights on increased popularity. In the last 30 days, "Fear The Walking Dead" peaked at 14.3 times the average, a 36.4% increase.
By examining the top ten global markets where "Fear The Walking Dead" is most in-demand over the last 30 days, entertainment executives gain insights into areas that could lead to an even broader audience. For example, the United States is the TV series' number one global market, with outstanding audience demand of 14.5x, while Brazil ranked second with outstanding demand.
By utilizing demand data, entertainment executives gain insights on content genres that resonate most with viewers, what types of content exhibit opportunity to acquire or produce, and which TV shows will help to retain or acquire subscribers. The data can also be used to optimize marketing campaigns ahead of premiere and to ensure that content reaches the right audiences, a crucial factor when it comes to subscriber acquisition.
Entertainment executives can also use demand data to uncover under-monetized titles, assess the value of exclusivity, and pinpoint the most popular genres in any given market. By answering such questions, executives can properly allocate and allocate funds to maximize future content investments while staying ahead of the competition. With Parrot Analytics, entertainment executives can leverage demand data to make informed programming, acquisition, and distribution decisions that will lead to increased engagement and retention.
Fear The Walking Dead's travelability to France in the last 30 days is 54%, which means that the audience demand for Fear The Walking Dead is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Fear The Walking Dead travels internationally.
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Acquire the best shows from partners such as AMC to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fear The Walking Dead), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Fear The Walking Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fear The Walking Dead, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2 p.m. PST using global demand data from Parrot Analytics for Fear The Walking Dead in France. We provide our partners with smart television expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.