The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions? Then, demand data is your secret weapon. Let's take the example of "Floopaloo Where Are You?" to show you how demand data can help.
Content Valuation: Understanding how much a series is worth is critical in programming and acquisition decisions. Using demand data, you can quantify how much a show is worth to any platform or region. For instance, "Floopaloo Where Are You?" had 2.1 times the audience demand of the average show in France over the last 30 days, which is good and indicates that the show is more valuable than other titles in the country.
Programming: By examining the top global markets where the show is most in-demand, we find that "Floopaloo Where Are You?" outperforms the demand of the average TV show in each of these markets. France ranks number one, and Italy ranks second. Knowing the global popularity of the show can help in programming decisions around which countries to target for release.
Acquisition: Content acquisition decisions can be challenging. Using demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn. For instance, if "Floopaloo Where Are You?" fans are also interested in a similar show, then acquiring that could increase viewership and reduce churn.
Distribution: To ensure that content is being seen by the right audience, linear network and pay TV network executives can use demand data to power discovery and recommendations. Demand data can help answer questions around which platforms should be targeted for distribution, and how to optimize a content's release strategy and pricing.
Content creators can use demand data to answer questions around the most popular genres in a local market, optimize an upcoming production for success, and determine which elements of existing content fans like the most.
In conclusion, demand data is an essential tool that can help entertainment executives make informed content, acquisition, distribution, or programming decisions. By using demand data, executives can get insights into content valuation, fulfill audience needs, and maximize ROI.
This is Floopaloo Where Are You? (Flapacha, Où Es-tu ?)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Floopaloo Where Are You? (Flapacha, Où Es-tu ?) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. France 5, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Floopaloo Where Are You? (Flapacha, Où Es-tu ?).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Floopaloo Where Are You? (Flapacha, Où Es-tu ?) from partners like France 5.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Floopaloo Where Are You? (Flapacha, Où Es-tu ?)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as France 5 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from France 5 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Floopaloo Where Are You? (Flapacha, Où Es-tu ?). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as France 5 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Floopaloo Where Are You? (Flapacha, Où Es-tu ?)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as France 5 by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Floopaloo Where Are You? (Flapacha, Où Es-tu ?), including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular France 5‘s Floopaloo Where Are You? (Flapacha, Où Es-tu ?) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Floopaloo Where Are You? (Flapacha, Où Es-tu ?), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Floopaloo Where Are You? (Flapacha, Où Es-tu ?) in France. We provide our partners with smart subscription-video-on-demand capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.