The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provided by Parrot Analytics can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. Let's take a look at the example of "For All Mankind" and how demand data can help make decisions around this TV series.
Content Valuation:
Demand data plays a significant role in content valuation as it can help to reveal the dollar value contribution of any title to any platform in any region. In the case of "For All Mankind," we can see that it has 15.0 times the audience demand of the average show in France over the last 30 days and has been increasing in popularity, indicating that it is a valuable title. The historical genre has high demand, in which "For All Mankind" is ranking at the 99.9th percentile, which suggests that it is a valuable asset for any platform to acquire.
Audience retention and acquisition:
By analyzing demand for a show like "For All Mankind," executives can determine which titles to buy to keep their current audience happy, and which titles can attract new subscribers to their platform. The traveling audience demand of this TV series is exceptional, indicating that it has the potential to attract a global audience.
Programming decisions:
Using demand data, TV executives can decide which titles to renew, which titles to invest in marketing campaigns, and which titles need strategic placement to maximize their viewership. The momentum of "For All Mankind" is exceptional, and it could do well in its next season if the marketing campaigns are optimized.
Acquisition decisions:
Demand data can be used in acquisition decisions to determine which TV shows appeal to the local markets. For "For All Mankind," the show has outstanding audience demand globally, and its top 10 markets have demand well above average, indicating that it appeals to audiences everywhere.
Distribution decisions:
Demand data can be useful when deciding which platforms to target for the distribution of a particular show. For example, "For All Mankind" has exceptional demand in the United States, United Kingdom, Canada, Germany, France, Brazil, Spain, Netherlands, and Australia, indicating that it would perform well on any platform in these countries.
In conclusion, Parrot Analytics' demand data provides deep insights that can help entertainment executives make informed decisions around their content, acquisition, distribution, and programming strategies. By examining the performance of shows like "For All Mankind," executives can obtain valuable information about the show's potential impact and audience appeal, which will allow them to better mitigate risks and capitalize on opportunities.
For All Mankind's travelability to France in the last 30 days is 66%, which means that the audience demand for For All Mankind is 66% of the demand in its country of origin, United States. Click through to another market to discover how well For All Mankind travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s For All Mankind is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For All Mankind, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for For All Mankind in France. We provide our partners with extensive subscription-video-on-demand competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.