The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive who is tasked with content acquisition or programming decisions, "For My Family (Kardeslerim)" provides an example of how demand data can be leveraged to make informed decisions about which titles to acquire or program.
One way to use demand data is for content valuation. The Parrot Analytics content valuation system can help determine how much a series is worth and its overall contribution to a platform's revenue, supply, and demand. By analyzing the data on "For My Family (Kardeslerim)," we can determine that it has good demand in France, with three times the audience demand of the average show in France over the last 30 days. Moreover, this demand has been increasing recently, indicating that the show's popularity is on the rise. Understanding the value of a specific title can enable executives to make more accurate budgeting and investment decisions for each title.
Demand data can also help with programming decisions. Examining the show's peak audience demand and the top 10 global markets where "For My Family (Kardeslerim)" is most in-demand in the last 30 days reveal new potential opportunities for programming and distribution. Further analysis of demand data on affinity analysis, taste clusters, and pre-release marketing can help executives make more informed decisions on how to position the show before or after its premiere, identifying its strengths, weaknesses, and how to optimize its potential success.
Demand data can also provide valuable insights into audience behavior and trends. For example, executive producers, programming directors, and heads of development can use demand data to determine which genre of TV series is most popular in their local market or globally. With the highest demand from Turkey, "For My Family (Kardeslerim)" is an excellent case study of how to cater to the local audience in a particular region.
Moreover, programming departments of Pay TV network or linear network can use demand data to plan optimal release strategies and pricing, and identify the content that can sustain audience engagement and retention. In the case of "For My Family (Kardeslerim)," the audience's interest has been sustained for a long time despite its current status. Therefore, acquiring other catalog content of the same genre can boost its engagement and retain customers.
In conclusion, demand data enables entertainment executives to make smarter, data-driven decisions around content acquisition, distribution, and programming. The analysis of "For My Family (Kardeslerim)" is an excellent case study, providing insights into how executives can benefit from understanding the performance of their specified shows. Through demand data, they can examine the audience's reaction to the content, determine its reach, and unlock new opportunities for content monetization.
For My Family (Kardeslerim)'s travelability to France in the last 30 days is 10%, which means that the audience demand for For My Family (Kardeslerim) is 10% of the demand in its country of origin, Turkey. Click through to another market to discover how well For My Family (Kardeslerim) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ATV‘s For My Family (Kardeslerim) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For My Family (Kardeslerim), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for For My Family (Kardeslerim) in France. We provide our partners with deep SVOD analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.