The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive interested in making more informed content decisions, analyzing demand data for a show like "Foundation" can provide valuable insights that can help inform your decision-making process. Parrot Analytics' demand data not only provides a global measure of audience interest, but it also offers region-specific insights that can be crucial for content valuation and deciding whether to acquire, distribute or program a TV show.
Using "Foundation" as an example, examining its demand data can help answer several pertinent questions, including:
- How well is "Foundation" performing in a particular market such as France?
- What is the relative popularity of "Foundation" vis-à-vis other TV shows in France and which genre does it belong to?
- How has demand changed over time, especially in comparison to similar shows?
- Who comprises "Foundation's" audience and what other TV shows appeal to these viewers?
- Which international markets could "Foundation" penetrate successfully in terms of SVOD distribution?
Based on the demand data for "Foundation" in France from February 2024, the show is significantly more popular than the average TV show in the country, and its demand has increased recently. This suggests that it would be a valuable asset for any platform's library. The fact that "Foundation" outperformed 99.7% of all drama titles in France in February indicates it is a strategically important show for any SVOD platform looking to attract and retain French subscribers.
Analyzing the show's Parrot Pulse score can provide even more valuable information, such as its longevity, momentum and reach. This suggests that the show's popularity is maintained over time, and its momentum remains strong. These insights can help TV executives understand the future prospects of "Foundation" when making decisions related to content valuation, acquisition, distribution and programming.
Understanding the comparative demand for "Foundation" in different markets can also inform global content strategies for SVOD platforms. As the show performs well in several markets including the United States, Russia, the UK, China, and Canada, it is likely that it has potential in other markets internationally as well. Thus, understanding its travelability score can help executives determine which markets have the potential to yield the highest returns.
In conclusion, analyzing demand data and metrics such as Parrot Pulse can be an essential tool for TV executives looking to make informed decisions related to content valuation, acquisition, distribution and programming. In the case of "Foundation" in February 2024 in France, the show performed exceptionally well, and this data could be leveraged by TV executives to provide valuable insights for their respective organizations as they make strategic decisions about this show.
Foundation's travelability to France in the last 30 days is 73%, which means that the audience demand for Foundation is 73% of the demand in its country of origin, United States. Click through to another market to discover how well Foundation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Foundation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Foundation, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 19, 2024, 2:48 a.m. PST using demand metrics from Parrot Analytics for Foundation in France. We provide our partners with far-reaching subscription-video-on-demand expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.