The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For any entertainment executive looking to make informed content-related decisions, demand data can provide a wealth of valuable insights. The analysis of "Friends" in the month of March 2024 in France provides an excellent example of how demand data can be used to guide these decisions.
Firstly, by using Parrot Analytics' content valuation system, it is possible to determine the dollar value contribution of "Friends" to any platform in any region. With 14.9 times the audience demand of the average show in France over the last 30 days, it is clear that this show is extremely valuable. This level of demand places it in the top 2.7% of all TV shows. The analysis also reveals that its demand is exceptional in the romance genre, with higher demand than 99.9% of all romance titles in France. Its travelability is also exceptional, indicating significant international demand relative to its home market in the United States.
The analysis provides insights into the trend of audience demand for "Friends", revealing that it has been decreasing recently. Understanding the factors driving this trend can help executives make informed content-related decisions. The data also shows that the show's momentum, the pace of growth in demand, is exceptional, while its longevity, measuring how well audience demand is maintained over time, is also exceptional.
By examining the top 10 global markets where "Friends" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show in every market. This provides information about where the show is most successful and indicates which regions may be worth targeting for further expansion.
Additionally, the analysis provides insight into the types of content that fans of "Friends" enjoy, informing acquisition decisions and helping executives to tailor their content offerings to match fan preferences. The analysis also shows that audience demand for the show has decreased by 6.0% in France during March, which provides crucial information for executives considering programming decisions for this market.
Overall, demand data can help executives make more informed content-related decisions by providing valuable insights into audience preferences, trends in demand, and the value of specific titles to different platforms in various regions. It can also give information about a show's ability to drive subscriptions and reduce churn, as well as insights into the best release strategy and pricing. By leveraging Parrot Analytics' content valuation system and demand data, executives can feel confident that they are making data-driven decisions that will benefit their businesses.
Friends's travelability to France in the last 30 days is 47%, which means that the audience demand for Friends is 47% of the demand in its country of origin, United States. Click through to another market to discover how well Friends travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Friends, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Friends in France. We provide our partners with far-reaching TV series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.