The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you a TV executive looking for informed acquisition and programming decisions for your platform? Look no further than demand data. "Fringe", for example, has maintained exceptional audience demand and longevity, with increasing interest over the last thirty days. With a Pulse that's outstanding for every measured dimension, this series is performing exceptionally well on a global scale.
Demand shows us that the series is doing particularly well in France, with a 6.4 times higher audience demand than average series there. Millions of French fans have viewed distinct episodes of the show over the past month. "Fringe" has climbed 176 spots on the rank in France in January, with peak demand in this market being achieved late in the month. Further insights can be found in a comparison of the show's 1-year rolling basis versus the last thirty days. The latter saw viewership become even more popular, with peak demand increasing by 11.5%.
Travelability, distinguishing a show's international demand relative to its home market, is exceptional for "Fringe" with other key dimensions like franchisability, momentum, and reach also being rated outstanding. In fact, its travelability score shows that 47% of audience demand for "Fringe" in France emanates from the United States. The good news is that the show is also doing well globally, with outstanding audience demand across multiple markets such as China, Russia and the United Kingdom.
Demand also helps to quantify content valuation. Using Parrot Analytics' demand data in content valuation decisions helps you to answer crucial questions like- How popular is my show relative to market average? How popular is my show in this market or any other market in the world? Where in the world is my show demand? What genres can be highlighted for attracting new subscribers to our SVOD service?
By understanding the demand for a show like "Fringe", entertainment executives can better determine their content acquisition, distribution, programming, and content valuation decisions. It provides you with the knowledge you need to drive informed decision-making, unlocking opportunities for continued improved performance across such key dimensions as reach, travelability, momentum, franchisability, and longevity, ensuring your content brings exceptional value to your platform.
Fringe's travelability to France in the last 30 days is 50%, which means that the audience demand for Fringe is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Fringe travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fringe), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Fringe, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Fringe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fringe, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Feb. 28, 2024, 1 p.m. PST using global television demand analytics from Parrot Analytics for Fringe in France. We provide our partners with deep television industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.