The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's increasingly crowded entertainment landscape, it can be difficult for executives to make informed content, acquisition, distribution and programming decisions. This is where demand data can provide valuable insights. By analyzing the demand for a show like "Galinha Pintadinha" in March 2024 in France, we can gain insights into how demand data can be used to make more informed decisions.
One important way demand data can be used is to inform content valuation. Parrot Analytics' content valuation system uses demand data to estimate how much specific titles are worth, their contribution to a platform's revenue and how they impact engagement across the rest of the catalog. In the case of "Galinha Pintadinha," we can see that the show has 8.6 times the audience demand of the average show in France over the last 30 days, which is outstanding. This information can be used to estimate the show's valuation and its potential contribution to a platform's revenue.
Demand data can also be used to make more informed acquisition decisions. By analyzing demand data, executives can determine which shows are most popular in their market or on a global scale, enabling them to make more informed decisions about what to acquire. In the case of "Galinha Pintadinha," we can see that the show has outstanding demand in Brazil, Portugal, the United States, Mexico, Paraguay, Canada, Turkey, Luxembourg, and Spain, enabling executives to make more informed decisions about where to distribute the show or acquire similar content.
Programming decisions can also be informed by demand data. By understanding which shows are most popular among a platform's audience or potential audience, executives can make more informed decisions about what to program and when. For example, "Galinha Pintadinha" has higher demand than 98.9% of all family titles in France in March, indicating that a platform targeting family audiences in France may want to prioritize programming the show and similar content.
Demand data can also be used to make more informed distribution decisions. By analyzing demand data, executives can determine which platforms are most suitable for distributing specific shows. For example, if "Galinha Pintadinha" has outstanding demand in Brazil, this might indicate that streaming platforms in Brazil are a good fit for the show.
In conclusion, demand data provides valuable insights for executives working in the entertainment industry, helping them make more informed content, acquisition, distribution and programming decisions. The analysis of "Galinha Pintadinha" in France in March 2024 is just one example of how demand data can be used to drive these decisions, highlighting the importance of understanding and utilizing audience demand data to succeed in today's entertainment landscape.
Galinha Pintadinha's travelability to France in the last 30 days is 36%, which means that the audience demand for Galinha Pintadinha is 36% of the demand in its country of origin, Brazil. Click through to another market to discover how well Galinha Pintadinha travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Galinha Pintadinha is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Galinha Pintadinha, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Galinha Pintadinha in France. We provide our partners with deep television competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.