The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Informed content decisions require established metrics for measuring the performance of a show in different markets. Demand data from Parrot Analytics can help executives at OTT, SVOD and TV production companies make better content decisions by providing insight into a show's audience engagement, travelability, longevity, momentum, franchisability, and reach. By looking at the example of "Gintama" in March 2024 in France, we can better understand the benefits of using demand data to inform content decisions.
Firstly, content valuation is an important factor to consider when making a content-related decision. Parrot Analytics' content valuation system uses demand data to determine the financial value of a show for a particular platform or region. For instance, using "Gintama" in March 2024 in France, executives can analyze how much the series is worth, how many subscribers it can attract or retain, and how it performs in comparison with other shows available. The show is doing well in France, with 2.2 times the audience demand of the average title over the last 30 days. The production team will want to know the demand driving factors and how much ROI the show provides for the platform in France, among other things.
Secondly, demand data can help executives make better acquisition and distribution decisions. By examining the top 10 global markets, production teams can determine if the show will be successful in new markets before they invest in its distribution. If demand is already high in some of the markets, the companies can use the information to make strategic acquisition decisions or acquire content from specific countries. For instance, "Gintama" has outstanding audience demand in Japan, while demand is good in the US, Canada, Netherlands, UK, and France. However, demand is only okay in Australia, Germany, and Sri Lanka, giving executives an idea of which regions to focus more on in their distribution strategy.
Thirdly, an analysis of the metrics of a show can help the production team to optimize its programming decisions. For example, producers at a linear or pay TV network can analyze these metrics to decide which shows to air live or give priority, which shows to renew, and the best slot to air them for maximum audience engagement. In March 2024, the 48.2% increase in audience demand for "Gintama" in France shows that it is resonating with viewers, and network executives can leverage this information to program the show in a way that matches viewer habits.
Finally, demand data can lead to optimal content creation and marketing decisions to maximize reach and audience engagement. By understanding the viewers' taste clusters, content creators and marketers can determine which elements resonate with audiences and customize campaigns based on that understanding. In addition, they can determine what other shows or partnerships based on demand that could be good content cross-promotion strategies.
In conclusion, assessing a TV series through different dimensions using demand data is a crucial aspect of executive decision-making across the TV industry. Informed content decisions entail continuous analysis of these metrics to understand the show's performance in different markets over time. While "Gintama" enjoyed excellent demand in France in March 2024, executives must continue monitoring and analyzing different metrics in other regions.
Gintama's travelability to France in the last 30 days is 20%, which means that the audience demand for Gintama is 20% of the demand in its country of origin, Japan. Click through to another market to discover how well Gintama travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. TV Tokyo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Gintama.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Gintama from partners like TV Tokyo.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Gintama? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Tokyo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Tokyo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Gintama. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gintama), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Tokyo by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gintama, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Gintama is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gintama, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 17, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Gintama in France. We provide our partners with extensive content analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.