The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data on "Golden Boy (Yali Çapkini)" in France provides valuable insights for entertainment executives making more informed decisions. Here are some questions that demand data can answer based on this example:
- How popular is "Golden Boy (Yali Çapkini)" in France compared to the average show?
The data shows that "Golden Boy (Yali Çapkini)" has 2.9 times the audience demand of the average show in France over the last 30 days. This indicates good demand for the show, which ranks at the 97.5th percentile in the romance genre for February.
This performance can be used to inform content valuation related to pricing negotiations or distribution.
- What other shows do fans of “Golden Boy (Yali Çapkini)” like in France?
The data shows that shows like "Zhizn Po Vyzovu (Жизнь По Вызову)", "Scavengers Reign", "Game Of Thrones", "Young Sheldon", and "The Witcher" are also popular among fans of "Golden Boy (Yali Çapkini)" in France. This information can be used to guide acquisition and programming decisions for similar content in France or adjacent markets.
- How does the demand for "Golden Boy (Yali Çapkini)" change over time?
The data indicates that the demand for "Golden Boy (Yali Çapkini)" has decreased by 31.4% in France during February. This information can help executives decide on programming, acquisition, and distribution decisions based on audience engagement over time.
- How is "Golden Boy (Yali Çapkini)" performing globally?
The Parrot Pulse for "Golden Boy (Yali Çapkini)" provides an independent measure of its global performance across six dimensions. Audience demand for "Golden Boy (Yali Çapkini)" is outstanding globally, and its travelability (international demand relative to its home market) is good. This information can help executives make decisions regarding international licensing for global availability.
- What is the show's "spin-off" potential (franchisability)?
The data indicates that "Golden Boy (Yali Çapkini)" has good spin-off potential, which can be used to inform decisions related to franchising opportunities or related content creation.
Based on this example, entertainment executives can use demand data to assess content valuation, inform content release strategies, help with subscriber acquisition and retention, identify and monetize under-performing content, benchmark content against other titles, and inform pre-release marketing campaigns.
Golden Boy (Yali Çapkini)'s travelability to France in the last 30 days is 11%, which means that the audience demand for Golden Boy (Yali Çapkini) is 11% of the demand in its country of origin, Turkey. Click through to another market to discover how well Golden Boy (Yali Çapkini) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Golden Boy (Yali Çapkini) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Golden Boy (Yali Çapkini), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 7:57 a.m. PST using global tv demand analytics from Parrot Analytics for Golden Boy (Yali Çapkini) in France. We provide our partners with far-reaching OTT know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.