The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide you with valuable insights into the performance of your content and aid you in making more informed decisions. Parrot Analytics data of the TV series "Good Witch" in France for January 2024 is used as an example to demonstrate some of the ways demand data can be utilized.
Demand data enables content valuation: By analyzing a show's demand data, you can determine its worth relative to other titles in the market. "Good Witch" has 2.1 times the audience demand of the average show in France, indicating robust demand. Its 30-day demand data (2.1 times the average) can be used to evaluate the show's current value. Additionally, Parrot Analytics' content valuation system determines the dollar value contribution of a title to any platform in any region, allowing you to quantify its worth to your platform and make acquisition decisions accordingly.
Demand data informs acquisition and programming decisions: Understanding the demand for a particular show can aid decision-making around its acquisition or programming in a specific market. For instance, the show "Good Witch" had a spike in demand in late January 2024, suggesting a high level of interest among viewers in France. Furthermore, the show's global demand profile shows the United States as its key market, with good demand performance in Portugal, South Africa, the UK, Australia, Brazil, Germany, and Japan.
Demand data unveils audience preferences: Analyzing the demand data for a show gives insight into the characteristics of the audience obtained. For "Good Witch," the Parrot Analytics data reveals that it ranks at the 94.9th percentile in the family genre, indicating that it has a higher demand than 94.9% of all family titles in France. Additionally, audience demand for the show increased by 11.6% in France during January 2024. These data provide information about the audience's preferences in France, allowing you to make informed decisions about programming and content marketing.
Demand data measures performance: The Parrot Pulse measures various dimensions of a show's performance, such as its worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. With "Good Witch," the pulse shows that the show has good demand performance, and its longevity (how well audience demand is maintained over time) is outstanding.
Demand data enables customized marketing strategies: Knowing what shows fans of a particular show also like, such as "Good Witch" fans liking "The Big Bang Theory," "SMothered," and "Love & Hip Hop: Atlanta," helps in creating marketing strategies tailored to the audience you want to attract.
In conclusion, analyzing demand data is crucial for making acquisition, programming, content marketing, and distribution decisions. "Good Witch" in France for January 2024 is used as an example to demonstrate key insights demand data provides such as content valuation, audience preferences, performance, and customized marketing strategies. Parrot Analytics offers a world-leading demand data analysis platform that can help you make more informed decisions.
Good Witch's travelability to France in the last 30 days is 66%, which means that the audience demand for Good Witch is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Good Witch travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Hallmark Channel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Good Witch.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Good Witch from partners like Hallmark Channel.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Good Witch? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hallmark Channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Hallmark Channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Good Witch. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hallmark Channel to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Good Witch), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hallmark Channel by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Good Witch, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hallmark Channel‘s Good Witch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hallmark Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Witch, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using tv demand datasets from Parrot Analytics for Good Witch in France. We provide our partners with valuable television industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.