The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive looking to make informed content decisions for our streaming platform, "Grey's Anatomy" provides an excellent example of how demand data can be used to make strategic decisions. Using Parrot Analytics' demand data, we can evaluate several questions that are routinely asked in the industry.
One question that may arise is: How much is "Grey's Anatomy" worth to another streaming platform? By utilizing demand data, we can answer this question by calculating the baseline value of a title and assessing its ability to drive subscriptions or mitigate churn. For example, we know that within France, "Grey's Anatomy" had 22.1 times the audience demand of the average show over the last 30 days, placing it in the 2.7% of all TV shows. Furthermore, this show moved up 49 spots in France's rankings throughout March. Demand for the title has also been increasing, with a 45.0% jump in French audience demand throughout the month, indicating the title has grown in popularity. With exceptional demand across all platforms and outstanding travelability, momentum, franchisability, longevity, and reach, we can see that "Grey's Anatomy" has significant value as a shows-capable of maintaining audience engagement over time.
A critical aspect of using demand data is to help executives decide where and how to distribute content. By examining the top 10 global markets where "Grey's Anatomy" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show in each of these markets, such as Brazil, Canada, Australia, Germany, and the Netherlands. With knowledge of these markets, we can optimize our regionalizing decision-making processes to determine which markets will yield the highest returns. In addition, monitoring changes in demand can help analyze any spikes or drops in demand, allowing for better strategic decisions with regards to the show's future releases.
Demand insight also provides insight into audience preferences and how they relate to other shows, genres, or talent. For example, as reported by our demand data, "Grey's Anatomy" ranks at the 100.0th percentile in the romance genre, meaning it has higher demand than 100.0% of all romance titles in France. By examining other shows that appeal to the show's fan base, like "Chicago Med," "The Blacklist," and "Young Sheldon," we can tailor our acquisition strategy to appeal to a similar audience.
Finally, executive decisions around pricing and marketing can also be informed using demand data. By analyzing how "Grey's Anatomy" has performed on a rolling basis, we know it outperformed the average show during the last 30 days, indicating an increased demand. Decisions around marketing during peak spikes in audience demand, like the recent one we witnessed for "Grey's Anatomy" in late March 2024, can be made to drive further returns.
In conclusion, demand data provides valuable insights that executives can use to make informed content acquisition, distribution, and strategic decisions. By examining the demand for a show like "Grey's Anatomy," executives can hone in on its value, worldwide audience preferences, fanbase, potential scalability, and longevity. These insights allow executives to make more informed decisions while venturing into new markets, launching ad campaigns, and rolling out new releases, all while ensuring maximum engagement with a show's fanbase.
Grey's Anatomy's travelability to France in the last 30 days is 52%, which means that the audience demand for Grey's Anatomy is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Grey's Anatomy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Grey's Anatomy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grey's Anatomy, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Grey's Anatomy in France. We provide our partners with meaningful content competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.