The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive who is responsible for making content acquisition, distribution, or programming decisions, demand data can provide valuable insights. One of the ways to use demand data is through content valuation.
In the case of "Grimm," which has been analyzed for the month of March 2024 in France using demand data, the show has been performing well. It has achieved 4.5 times the audience demand of the average show in France over the last 30 days. This demand data can be used to quantify the show's value contribution to any platform in France. For instance, Parrot Analytics' content valuation system, which is based on demand data, can reveal the dollar value contribution of "Grimm" to any platform in France.
Using demand data, executives can answer questions such as how profitable the show is, how much it is worth to a streaming platform, and how well it is performing as an audience acquisition or retention tool. The data can be used to calculate the ROI a specific title will bring to any platform, and to assess the show's ability to reduce churn. Data on popularity of the show and audience tastes can inform decisions about supply and demand, while mapping local whitespaces and ensuring optimal release strategy can help maximize reach.
The demand data on "Grimm" can also help with the show's distribution decisions as it highlights the top 10 global markets where it is in most demand. The data reveals the United States as the show's most in-demand global market where it achieved an outstanding audience demand of 8.2x. Therefore, executives who are looking to distribute the show can focus on these markets to maximize potential profitability.
Finally, demand data can provide insights into audience preferences, which can inform decisions about programming and content acquisition. For instance, executives can use insights into the show's fan affinity to learn which talent, brand, or TV shows to partner with to expand their audience.
Therefore, demand data plays a crucial role in helping entertainment executives make data-driven decisions that will positively impact their content acquisition, distribution, and programming strategies.
Grimm's travelability to France in the last 30 days is 37%, which means that the audience demand for Grimm is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Grimm travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Grimm is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grimm, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Grimm in France. We provide our partners with valuable entertainment industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.