The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can be very helpful in making informed decisions about content, acquisition, distribution, and programming. In the case of "Guyane," demand data can help to assess the show's value and popularity in its current market and in other global markets. This information can be used to inform acquisition decisions, content partnerships, and licensing agreements.
One of the key insights we can gather from the demand data for "Guyane" is that audience demand for the show has been increasing recently in France. This indicates that the show is gaining more popularity in this market and may have potential for growth in this region. Additionally, we can see that "Guyane" has higher demand than 94.3% of all drama titles in France, which suggests that it may be a valuable asset for a streaming platform or TV network targeting a French audience.
Demand data can also provide insight into a show's global appeal and help to identify opportunities for expansion into new markets. By examining the top 10 global markets where "Guyane" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets. France is "Guyane"'s number one market globally, followed by Bulgaria. This information can be used to determine which markets are most receptive to the show and inform decisions about distribution and marketing strategies.
Another important use case for demand data is to identify audience tastes and preferences. By examining the top shows that fans of "Guyane" also like, such as "The Vampire Diaries" and "Game Of Thrones," we can identify common themes and genres that are resonating with viewers. This information can be used to inform decisions about content production and acquisition, as well as to identify opportunities for cross-promotion and brand partnerships.
Finally, demand data can also provide insight into a show's performance over time. In the case of "Guyane," we can see that the show's momentum, the pace of growth, is okay and its longevity, how well audience demand is maintained over time, is also okay. By comparing the show's performance on a 1 year rolling basis vs the last 30 days, we can also gather insights into its popularity trends. Although "Guyane" may have decreased in popularity recently, it still has potential for growth in certain markets and can be used as a strategic asset.
Using demand data, executives in the entertainment industry can make more informed decisions about content valuation, programming decisions, and acquisition strategies. By leveraging the insights provided by demand data, they can identify opportunities for growth, expansion, and profitability in today's competitive and evolving market.
This is Guyane's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Guyane travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal+‘s Guyane is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Guyane, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global tv demand datasets from Parrot Analytics for Guyane in France. We provide our partners with meaningful SVOD capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.