The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT or SVOD platform, you can utilize demand data to make more informed acquisition, distribution, and programming decisions. In France, for instance, "Haikyu!!" has 6.8 times the audience demand of the average show, and only 8.6% of all TV shows have this level of demand. The show achieved the peak rank of #301, but dropped 402 spots during March 2024 in France, and the demand is good as compared to its demand of 7.5 times the average over the last 90 days. This demand data can be used for content valuation purposes to determine the dollar value contribution of "Haikyu!!" to your platform in France, and to assess its ability to drive subscriptions and mitigate churn.
You should also consider the fact that shows with a similar audience profile to "Haikyu!!," such as "Rick and Morty," "The Mandalorian," and "Moon Knight" are also very popular. Consequently, this should motivate you to acquire more shows with similarities in genre, theme, and/or target audience as this could help to attract new subscribers to your SVOD platform.
Additionally, you should consider the demand in other top global markets, as this provides insights on the popularity and appeal of "Haikyu!!" in different geographic locations. For instance, the show outperforms the demand of the average TV show in all of its top 10 global markets, with Japan being its number one market where demand is outstanding. If you plan to distribute or acquire this show globally, you should evaluate its travelability and reachability, which quantifies a show's international demand relative to its home market, to determine global appeal potential and how you should allocate your funds to maximize your future content investments.
As for content selection, analyzing which genre is the most popular in France (sports) is of particular importance, given "Haikyu!!" ranks at the 98.1th percentile in the sports genre in France in March. Since demand for the show has been decreasing in France by 47.3%, which means it’s probably reaching saturation and audiences are looking for something new in the genre, you may want to consider selecting other sports titles that are currently generating more audience demand, or explore related genres to see if there is any opportunity for you to expand your subscribers.
In conclusion, as an entertainment executive, it is crucial to utilize demand data to make informed acquisition, distribution, and programming decisions. For example, you can use the Parrot Pulse and demand data to evaluate different variables that content executives consider, including content valuation, content selection, reach, longevity, travelability, momentum, and more. The analysis of "Haikyu!!" in France shows how demand data can provide valuable insights into the popularity and appeal of a TV show in different geographic locations.
Haikyu!! (ハイキュー!!)'s travelability to France in the last 30 days is 30%, which means that the audience demand for Haikyu!! (ハイキュー!!) is 30% of the demand in its country of origin, Japan. Click through to another market to discover how well Haikyu!! (ハイキュー!!) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Haikyu!! (ハイキュー!!), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Haikyu!! (ハイキュー!!) in France. We provide our partners with deep television industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.