The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in a TV production company or studio, understanding audience demand data can shape content valuation, decision-making and programming strategy. The demand for a TV series can offer insights on audience preferences, popularity and potential opportunities for monetization.
For example, the analysis of "Harry Wild," a recently retired English professor who discovers a real knack for investigation, provides useful information for content acquisition or programming decisions. The show's 2.1 times the audience demand in France over the last 30 days indicates good demand for the show, and only 8.6% of all TV shows have this level of demand. The increase in its demand of 1.0 times the average over last 90 days to the current demand trend is indicative of a rising popularity for the show.
The data also suggest that "Harry Wild" performs well in the comedy genre, ranking at the 93.2nd percentile in France. Hence, information on genre popularity and success rates can help executives to determine which genres they should focus on for their future productions. Additionally, the show's spike in demand in late March 2024 in France can be studied to figure out specific events or trends that increased the show's popularity at that time.
Using Parrot Analytics' travelability metric, which quantifies a show's ability to travel beyond its home market, we can observe that "Harry Wild" has okay travelability in March, as its global performance across all platforms is good. The data shows that France had an 84% share of the show's demand relative to its home country, Ireland, emphasizing the show's potential value outside of its home market.
Analyzing the show's performance on a rolling year basis against that of the last 30 days reveals some considerable improvements. The show's increased popularity, peaking at 6.6 times the average over the last 30 days compared to 6.1 times the average of the past year, represents a 9.0% increase. Therefore, understanding audience demand trends over more extended periods can provide insights into a show's momentum and potential longevity.
Furthermore, the top 10 global markets where "Harry Wild" is most in-demand over the last 30 days can offer executives valuable audience insights. Countries like Russia, Canada, Romania, the United Kingdom, the United States, Ireland, Ukraine, Mexico, and Italy all display good demand for the show, outperforming the demand of the average TV show in each of these markets. Hence, identifying and tapping into such international demand can facilitate growth in a show's audience base.
In conclusion, understanding audience demand data can inform content valuation, acquisition, programming, and distribution decisions for executives in different roles across the industry. Leveraging data-driven insights on audience preferences can lead to more informed decisions and strategic processes in the fiercely competitive entertainment industry.
Harry Wild's travelability to France in the last 30 days is 172%, which means that the audience demand for Harry Wild is 172% of the demand in its country of origin, Ireland. Click through to another market to discover how well Harry Wild travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Acorn TV‘s Harry Wild is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Acorn TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harry Wild, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 17, 2024, 2:04 p.m. PST using tv demand data from Parrot Analytics for Harry Wild in France. We provide our partners with comprehensive television series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.