The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make content, acquisition, distribution, or programming decisions, you can leverage demand data provided by Parrot Analytics to obtain more informed insights. For instance, by analyzing the audience demand for "He-man and the Masters of the Universe" in France in February 2024, you can learn the following:
1. Content Valuation: By quantifying the show's audience demand, you can determine its dollar value contribution to any platform in the region. You can use demand to estimate the show's ROI for any given streaming platform, make informed decisions on how much to spend on content, and assess its ability to increase subscriptions or mitigate churn.
2. Scalable Concept Testing: Based on the data on shows that fans of "He-man and the Masters of the Universe" also like, such as "DuckTales (2017)" and "The Spectacular Spider-Man," you can analyze what people like the most in these shows to optimize your upcoming production and personalize it to the preference of your audience.
3. Programming Decisions: You can establish the popularity of "He-man and the Masters of the Universe" over the last 90 days by tracking its demand increase in France. Even as the show suffered a drop of 730 rank spots in the region during February, its audience demand is still above average in France.
4. Travelability: Based on its demand in France, which represents 28% of its demand in the United States, the country of origin, the show has average travelability. Therefore, if you intend to expand globally, demand data can help you identify the content that can support your global SVOD expansion.
5. Franchisability: If you want to monetize this IP by creating spin-offs or franchises, demand data can inform your decision. For instance, "He-man and the Masters of the Universe" has an okay franchisability potential.
6. Subscriber Acquisition and Retention: By understanding demand, you can learn which content to acquire or produce to attract or retain subscribers. For instance, if your goal is to grow your audience, analyzing what's in demand can inform your decisions about what content to buy.
7. Longevity: You can track the longevity of "He-man and the Masters of the Universe" by analyzing its sustained demand over time. Based on its outstanding longevity, this show can make a good acquisition for a content distributor or platform looking for library content to increase engagement and retain customers.
8. Reach: From demand data, you can determine if a show has a small but dedicated fan base or an appeal to a wider audience. For instance, with more than 2.0 times the audience demand of the average show in France over the last 30 days, "He-man and the Masters of the Universe" has higher demand than 92.3% of all children titles in France.
9. Optimal Release Strategy: With Parrot Analytics demand data, you can develop the best release strategy for your content to maximize its reach. For instance, the data reveals that demand for "He-man and the Masters of the Universe" spiked in France in late February 2024, which means its release timing can impact its demand.
In conclusion, by leveraging Parrot Analytics' demand data, entertainment executives can make more informed decisions about content valuation, programming, acquisition, distribution, franchisability, subscriber acquisition, retention, longevity, optimal release strategy, and more.
He-man And The Masters Of The Universe's travelability to France in the last 30 days is 25%, which means that the audience demand for He-man And The Masters Of The Universe is 25% of the demand in its country of origin, United States. Click through to another market to discover how well He-man And The Masters Of The Universe travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Cartoon Network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as He-man And The Masters Of The Universe.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as He-man And The Masters Of The Universe from partners like Cartoon Network.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for He-man And The Masters Of The Universe? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Cartoon Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Cartoon Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as He-man And The Masters Of The Universe. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. He-man And The Masters Of The Universe), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cartoon Network by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as He-man And The Masters Of The Universe, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s He-man And The Masters Of The Universe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for He-man And The Masters Of The Universe, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been updated on April 17, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for He-man And The Masters Of The Universe in France. We provide our partners with smart entertainment industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.