The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you must make content and acquisition decisions that will drive engagement, retention, and profitability. One way to inform these decisions is by using demand data, as exemplified by the analysis of the TV series "Hell On Wheels" in France during February 2024.
Demand data helps to quantify the audience's interest in a title and its potential value. In the case of "Hell On Wheels," we learn that it has strong demand, with 3.7 times the audience demand of the average show in France over 30 days. This demand has been consistently maintained, as the show's longevity and momentum performance are good and outstanding, respectively. Furthermore, the show's high franchisability and reach scores make it a potentially attractive asset for expansion or spin-offs.
By examining the top 10 global markets where "Hell On Wheels" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. This shows the title's potential for success in other international markets where it has yet to be distributed, driving travelability and global expansion.
Demand data also allows content and acquisition decisions that reflect audience preferences. By examining the titles that people like alongside "Hell On Wheels," including "Justified," "Deadwood," and "The Handmaid's Tale," programmers can discern the types of content that will resonate with this audience segment and optimize their acquisition and programming decisions. It is also essential to take note of when demand for a title spikes, as we saw with "Hell On Wheels" in February 2024, indicating a shift in audience sentiment and a potential opportunity for effective marketing strategies.
Demand data can also be used to value content. Content valuation powered by demand data allows entertainment executives to estimate the dollar value contribution of any title to their platform, assessing factors such as a title's exclusivity, ability to drive subscriptions, or mitigate churn. For example, using Parrot Analytics content valuation system, executives can determine how much to spend on content such as "Hell on Wheels" and uncover under-monetized titles in their content library, driving profitability and revenue growth.
Finally, demand data can inform distribution decisions, helping executives determine the platforms and markets where a particular title is in-demand and where its potential audience resides. By examining "Hell On Wheels" performance in its top 10 global markets, we see the United States as the show's most in-demand market. Other countries that have expressed good demand for "Hell On Wheels" include Canada, Spain, the Netherlands, Germany, the United Kingdom, New Zealand, and Switzerland. Armed with this knowledge, distributors can optimize their distribution and licensing deals and drive revenue growth.
In conclusion, demand data is a valuable tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions that reflect audience preferences and drive profitability.
Hell On Wheels's travelability to France in the last 30 days is 65%, which means that the audience demand for Hell On Wheels is 65% of the demand in its country of origin, United States. Click through to another market to discover how well Hell On Wheels travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. AMC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Hell On Wheels.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Hell On Wheels from partners like AMC.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Hell On Wheels? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as AMC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from AMC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Hell On Wheels. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as AMC to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hell On Wheels), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hell On Wheels, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Hell On Wheels is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hell On Wheels, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 7:52 a.m. PST using demand data from Parrot Analytics for Hell On Wheels in France. We provide our partners with deep television series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.