The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you are always looking for the most reliable and accurate data to ensure you make informed decisions when it comes to content valuation, acquisition, distribution, and programming. Parrot Analytics' demand data can help in this regard, and we will use the example of "Henry Danger" to illustrate how demand data can be used to make better decisions.
Content Valuation:
The value of a TV series can be calculated by using demand data. In the case of "Henry Danger," we can see that its demand in France is outstanding and is 8.3 times the average show demand. This information can help in optimizing the pricing strategy. Demand data can also help in determining the value of a content library over time, assist in identifying which shows have the potential to be a strategic asset for a streaming platform, and estimate the value of exclusivity.
Programming and Acquisition Decisions:
Demand data can help in suggesting which type(s) of content should be acquired or produced. In the case of "Henry Danger," its demand data in France can inform executives about the performance of the show in the family genre. Executives can learn about the shows that "Henry Danger" fans like, which in turn can lead to audience retention and growth. Furthermore, demand data can help in identifying opportunities in the market that are currently under-monetized and in turn assist in expanding the distribution audience for a given show.
Distribution Decisions:
Demand data can also inform executives about which platforms to target for content distribution, while also determining the fit and comparability of that content to other titles already available in the market. By examining how popular a show is in various markets globally, as in the case of "Henry Danger," executives can determine which markets have higher appeal for a given show.
Marketing Decisions:
Demand data is also beneficial in pre-release marketing. It allows executives to learn about the potential success of a show and how successful campaigns are, and it can help optimize the marketing campaigns far more effectively. In the case of "Henry Danger," an increase in demand can be noted towards the end of March 2024. The show's excellent global performance, across all platforms, was also quantified using Parrot Pulse.
Overall, demand data is key in helping entertainment executives make decisions, providing insight into how popular shows are, which genres are resonating with audiences, and what international demand looks like in various markets. The data can not only identify opportunities for the business but also reduce the risk of a bad investment decision. As illustrated by the case of "Henry Danger," demand data can help create a better-informed business ecosystem.
Henry Danger's travelability to France in the last 30 days is 30%, which means that the audience demand for Henry Danger is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Henry Danger travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Henry Danger is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Henry Danger, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Henry Danger in France. We provide our partners with meaningful television series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.