The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the analysis of "Himouto! Umaru-Chan" in France during February 2024 shows how demand data can help in making more informed content decisions.
One of the questions that come up when analyzing demand data is how much a show is worth. In this case, we can use demand data to determine how much the show is worth in France. We see that "Himouto! Umaru-Chan" has 2.0 times the audience demand of the average show in France over the last 30 days. This indicates that the show has good demand in France, and it can, therefore, be considered valuable content.
Another question that comes up is how to determine how much to spend on content. Content valuation is made possible through demand data. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title for any platform in any region. It can help us calculate the ROI a particular title will bring for any given platform based on its demand data, which will, in turn, help in making informed content acquisition decisions.
Demand data can also be used to optimize the release strategy for a show. By analyzing when the demand for "Himouto! Umaru-Chan" peaked in France, we can deduce that the show is most in demand in late February 2024. Knowing this information would help in deciding when to release the show in France and also give a better understanding of how to price the show.
Demand data also informs the platform and network fit. Using "Himouto! Umaru-Chan" as an example, the data shows that it outperforms the demand of the average TV show in all the identified markets, indicating a wide appeal. This data will guide network executives and content distributors in better targeting the right platforms where the show has high demand.
Finally, demand data can be used to uncover under-monetized titles. By analyzing the demand data over a rolling year, we see that the show's average demand was 1.0 times the average title, but it increased to 2.0 times the title average in the last 30 days, indicating increased popularity. This data will serve as a pointer to a potential revenue source that can be further monetized.
In conclusion, demand data supplies the answers to many crucial questions needed to make informed content decisions as an entertainment executive. The analysis of "Himouto! Umaru-Chan" in France during February 2024 shows how demand data can be used to make better content acquisition, distribution, and programming decisions.
Himouto! Umaru-Chan (干物妹!うまるちゃん)'s travelability to France in the last 30 days is 61%, which means that the audience demand for Himouto! Umaru-Chan (干物妹!うまるちゃん) is 61% of the demand in its country of origin, Japan. Click through to another market to discover how well Himouto! Umaru-Chan (干物妹!うまるちゃん) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Himouto! Umaru-Chan (干物妹!うまるちゃん) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Himouto! Umaru-Chan (干物妹!うまるちゃん), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Himouto! Umaru-Chan (干物妹!うまるちゃん) in France. We provide our partners with smart TV series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.