The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for ways to make informed content decisions, or acquisition decisions, or programming decisions, which can be challenging without a clear understanding of audience demand for your content. Understanding the demand for your content can make all the difference in building a successful content strategy. Let's examine how demand data, such as the data collected for "Homestead Rescue," can be used to help you make more informed decisions.
One way demand data helps with content valuation is by providing insight into content worth. Using demand data helps determine a title's dollar value contribution to any platform in any region. This data can give an indication of how much spending is reasonable to produce such content. By analyzing the audience demand data for "Homestead Rescue," we can see that its demand is good in France, and it ranks among the top 8.6% of TV shows. Therefore, it is reasonable to conclude that "Homestead Rescue" has a good value for the French market.
In addition to content valuation, demand data can also be used to optimize programming and acquisition decisions. Based on the data for "Homestead Rescue," we can see that the show's demand has been increasing in France, which indicates that it has the potential to continue driving audience growth. This information can help in programming and content acquisition decisions for TV networks, OTT platforms, and other content distributors. By knowing what shows are currently popular in France, platforms can determine what shows to include in their line-up to attract new subscribers, as well as retaining loyal ones.
Beyond programming and acquisition decisions, demand data can also help with distribution decisions. Understanding the audience demand for a show, such as "Homestead Rescue," across different markets, can give insights into opportunities for international distribution. By looking at the top 10 global markets where "Homestead Rescue" is in high demand over the last 30 days, we can conclude that there is potentially a huge opportunity for international distribution in these regions. This data helps in making informed distribution decisions and investing wisely to maximize future content investments.
Furthermore, demand data can be used to refine marketing tactics and optimize the release strategy for a show to maximize engagement. As we can see from the data provided, "Homestead Rescue" experienced a demand spike in France in late March 2024. This data can be used to refine the marketing campaign ahead of the premiere to target the audience more effectively. By understanding when demand spikes, platforms can optimize the release strategy for a show and get the best return on investment.
Finally, demand data can also be leveraged to identify potential spin-offs or franchises to further monetize a show's intellectual property. While analyzing the demand for "Homestead Rescue," the data revealed that the show's franchisability is poor. However, platforms can use demand data to identify potential spin-off or franchise opportunities based on the tastes and preferences of their audience.
In conclusion, demand data, such as the data collected for "Homestead Rescue," is a valuable tool that can be used by entertainment executives to make more informed content, programming, acquisition, distribution, and monetization decisions. By analyzing the data, executives can get an accurate understanding of audience demand and use that information to make data-driven decisions that will give them a competitive edge in the market.
Homestead Rescue's travelability to France in the last 30 days is 19%, which means that the audience demand for Homestead Rescue is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Homestead Rescue travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Homestead Rescue is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Homestead Rescue, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Homestead Rescue in France. We provide our partners with far-reaching TV industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.