The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives working in the TV series financing company, Parrot Analytics' analysis of the demand data for "Horrible Histories" in France provides insights that can guide financing decisions. The show has a good level of audience demand, 3.7 times the average title in France for the past 30 days, indicating that it can be a good investment. This can help executives make informed content financing decisions by using demand data to evaluate a show's level of popularity and potential revenue.
Executives working at an SVOD platform can use Parrot Analytics' data on "Horrible Histories" to inform acquisition decisions. The show has high audience demand in France and ranks higher than 97.2% of all family titles in the region in terms of demand for the genre. This information can help executives make data-driven decisions around acquiring titles that resonate with the local audience. Furthermore, knowing that the show has a high demand in the UK, Germany, the United States, and other countries, SVOD platforms can acquire the show with the potential of satisfying the demand from those global markets.
OTT platforms' programming decisions can leverage demand data as well, including insights about viewer behavior. The data shows that "Horrible Histories," which is designed for all ages, has a predominantly family audience. This can help OTT platforms decide the best time for presenting the show to their audience in France, at their own convenience.
The demand data can also help content distributors in their distribution decisions. "Horrible Histories" had better demand in the UK, the United States, and Germany, and the demand decreased by 96.1% in France during February 2024. This information may indicate a need to focus more on other countries for its distribution, especially where there is a higher demand for the show.
Lastly, talent agencies can focus more on the content that will provide a better ROI for their clients. The demand data can help in decision-making by quantifying a TV series' ability to drive subscriptions and mitigate churn. Knowing that a TV series has the potential of driving subscriptions and has a sustainable level of demand, agents can suggest this as an opportunity investment to their clients.
In conclusion, demand data can inform better content, acquisition, programming, distribution, and financing decisions for TV executives working in various sectors of the TV industry. Parrot Analytics' analysis of "Horrible Histories" showcased how demand data can provide insights that can be used by these executives to make more informed decisions at every stage of content creation, acquisition, and distribution to stay ahead in a rapidly changing industry.
Horrible Histories's travelability to France in the last 30 days is 29%, which means that the audience demand for Horrible Histories is 29% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Horrible Histories travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBBC‘s Horrible Histories is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Horrible Histories, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Horrible Histories in France. We provide our partners with extensive television series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.