The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data of a TV series like "Hot Ones" in France, can provide insightful information, and be used to make informed content decisions. The Parrot Analytics' demand data can help with content valuation, it reveals the contribution of a title in terms of a dollar value to any platform in any region. By examining the demand data for "Hot Ones" in February, we can answer several questions, including:
1. How much a TV series is worth in a particular region?
"Hot Ones" had demand of 3.5 more than the average show in France during February. Its demand value was good and higher than demand for 97.1% of all talk-show titles in France. This data indicates "Hot Ones" had good demand, which means it was valuable.
2. How can we assess the value of a TV series for a streaming platform?
Using demand data, we can estimate the ROI of a specific title and assess its ability to drive subscriptions and mitigate churn. With 3.5 times the audience of an average show in France, "Hot Ones" had higher demand than most TV shows in France, indicating it can attract more subscribers to a platform.
3. How does demand data help in subscriber retention and acquisition?
Demand data can inform decisions regarding which titles to acquire or produce. It can also reveal which titles can help keep current audiences, as well as attract new subscribers. For instance, by examining the demand data for "Hot Ones" for February, we can see that it outperformed the demand of the average TV show in all the top 10 global markets where it was most in-demand over the last 30 days.
4. How effective was a marketing campaign around a show?
By comparing the results of the demand data on a 1-year rolling basis vs. the last 30 days, as is the case for "Hot Ones," we can identify if the show's demand has increased or decreased due to a particular marketing campaign.
5. How can entertainment executives make better acquisition or distribution decisions?
Demand data allows executives to calculate the platform-specific marginal revenue contribution of a title and evaluate how it drives engagement across the rest of the catalog. Additionally, executives can use region-specific audience demand data to assess the TV series' market penetration and make more informed decisions about whether or not to distribute the TV series in specific regions.
In summary, demand data has become essential to entertainment executives to make strategic decisions about content acquisition, distribution, and programming. As a global entertainment expert, Parrot Analytics provides valuable and relevant demand data that enables the development of TV series IP that travels globally, appeals to specific demography and tastes, and ultimately help make informed strategic decisions about content acquisition, distribution, and programming.
Hot Ones's travelability to France in the last 30 days is 35%, which means that the audience demand for Hot Ones is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Hot Ones travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Hot Ones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hot Ones, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 3:09 p.m. PST using television demand metrics from Parrot Analytics for Hot Ones in France. We provide our partners with meaningful TV series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.