The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make the right decisions when it comes to content acquisition, distribution, and programming. Parrot Analytics' demand data can help you make more informed decisions. The example of "House Of Cards" in France for January 2024 shows how you can use demand data to make a strategic decision.
Using demand data, you can determine the value of a particular TV series for any platform in a particular region. In the case of "House Of Cards," its demand in France over the last 30 days is 6.2 times the audience demand of the average show in France. Also, only 8.6% of all TV shows have this level of demand, which indicates that this TV series is in demand. Although its demand has been decreasing recently, the show's peak rank is #273 in France, and it ranks at the 97.8th percentile in the drama genre.
With regard to the franchisability of "House of Cards," demand data shows that it has outstanding spin-off potential. Also, the performance of the content on a rolling year basis compared to the last 30 days reveals that while the show peaked at 9.0 times the average over the course of the entire year, it peaked at 9.4 times the average in the last 30 days, indicating that it is increasingly popular.
With regards to demand data metrics such as momentum, longevity, travelability, reach and franchisability, "House Of Cards" performs exceptionally well. Understanding these metrics via demand data is essential for selecting the type of content that will drive acquisition-driving and churn-reducing titles for any given platform in any region.
Audience demand data can help you identify which TV shows resonates most with viewers and inform your content valuation mechanisms. Besides, demand data also provides insights into the most popular genres in a particular region, helping you create and acquire popular content in those markets. By examining the top 10 global markets where "House Of Cards" is most in-demand over the last 30 days, we can see that the show outperforms the average demand for all TV shows in each of these markets, from China to France.
Finally, demand data informs decisions concerning supply and demand for acquiring or producing content. Through comparing performance across different geographies, momentum analysis reveals the effectiveness of a marketing campaign and helps prioritize global content investments.
In conclusion, Parrot Analytics' demand data is a powerful tool that entertainment executives can use to make informed content acquisition, distribution, and programming decisions for global and regional markets based on audience demand. "House Of Cards" performance analysis for France provides valuable insights into how demand data can be used to make better decisions when it comes to content decisions and content valuation mechanisms.
House Of Cards's travelability to France in the last 30 days is 61%, which means that the audience demand for House Of Cards is 61% of the demand in its country of origin, United States. Click through to another market to discover how well House Of Cards travels internationally.
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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. House Of Cards), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s House Of Cards is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for House Of Cards, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 3, 2024, 1 p.m. PST using demand analytics from Parrot Analytics for House Of Cards in France. We provide our partners with deep OTT expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.