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What is Demand? Why Demand? Industry Products Insights
TV ratings for How I Met Your Mother in France. CBS TV series

How I Met Your Mother

Original TV Network:
CBS
Genre:
Comedy
Release type:
Network
IMDB Rating:
8.4

A father recounts to his children - through a series of flashbacks - the journey he and his four best friends took leading up to him meeting their mother.

How well is this TV series doing in France?

Last 30 days
12.4x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking the Power of Audience Demand Data for Informed TV Content Decisions: A Case Study with 'How I Met Your Mother'

Parrot Analytics Insights - December 2023

As a TV executive, analyzing demand data insights provided by Parrot Analytics is crucial in making informed decisions regarding your content acquisition, programming and distribution strategies. Take, for instance, "How I Met Your Mother" performance in the French market in December 2023.

Firstly, using demand data, it reveals that the show's outstanding demand and that it is ranked in France's top 2.7% TV shows. The show has been increasing in demand recently compared to its demand in the last 90 days. By examining the show's rank, it is evident that it has moved up by 17 spots in France during December. Also, the demand for the show spiked in mid-December in France.

Notably, Parrot Pulse indicates that the show has excellent travelability, longevity, momentum, franchisability, and reach worldwide. Also, the show's audience demand in France was 59% of the demand in the US, the home country. In-demand content is crucial in content valuation, and by using Parrot Analytics content valuation system based on demand data; you can quantify the platform-specific marginal revenue, ROI, and value contribution of any title to any platform globally.

Using the show's metadata insights, such as its historical performance, including airing time, the number of episodes per season, season profiles, and the status of the show, you can make informed programming decisions. You can decide to rerun or broadcast the show during peak seasons or at a prime time slot, leveraging its excellent demand trends in France.

Another vital aspect that demand data informs is audience segmentation. For instance, the show appeals to fans who also enjoy other shows like "The Office (US)," "Family Guy," and "Futurama." This information is instrumental in making content acquisition decisions or partnering with a related brand or talent to expand the show's reach.

Lastly, analyzing the show's demand trends in its top ten global markets reveals that it has outstanding demand in each of them. You can decide to acquire and distribute the show in these markets based on their higher than average demand compared to the show's and content average.

In conclusion, analyzing demand data insights provided by Parrot Analytics is crucial for TV executives to make informed content acquisition and distribution decisions while keeping an eye on maximizing ROI and uncovering under-monetized titles. Demand data also supports programming and pre-release marketing decisions as it allows for optimal release strategy, pricing, and affinity analysis, among others, to ensure that the content reaches the right audience, attracts new subscribers, and retain current subscribers, respectively.

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How fast is demand for How I Met Your Mother growing?

Last 30 days
+5.6% Change in demand
On a rolling 30-day average basis, we compare TV demand in France for How I Met Your Mother to the preceding 30 days: Demand has increased by 5.6%

Comedy performance

Last 30 days
99.6% Percentile rank
How I Met Your Mother ranks at the 99.6th percentile in the Comedy genre. This means How I Met Your Mother has higher demand than 99.6% of all Comedy titles in France
Title position in Comedy
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
69% Travelability to France

How I Met Your Mother's travelability to France in the last 30 days is 69%, which means that the audience demand for How I Met Your Mother is 69% of the demand in its country of origin, United States. Click through to another market to discover how well How I Met Your Mother travels internationally.

Powering the content industry

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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as How I Met Your Mother.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as How I Met Your Mother from partners like CBS.

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Fuse art with science for the next global hit

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Deploy high impact marketing campaigns for pre-release titles.
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    Project risk and return based on market demand factors.
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    Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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Are you seeking distribution for How I Met Your Mother? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as How I Met Your Mother. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

Industry
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Acquire the best shows from partners such as CBS to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. How I Met Your Mother), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Deploy high impact entertainment marketing strategies

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    Deploy high impact marketing campaigns for pre-release titles.
  • Switch Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
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Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as How I Met Your Mother, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

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How popular is How I Met Your Mother around the world?

Our TV audience measurement dataset is truly global. Discover how popular CBS‘s How I Met Your Mother is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch How I Met Your Mother also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for How I Met Your Mother, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.

This page has been altered on March 28, 2024, 11:45 a.m. PST using analytics from Parrot Analytics for How I Met Your Mother in France. We provide our partners with smart content workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.