The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed decisions on content acquisition, distribution, and programming, demand data can provide valuable insights into audience behavior. Recent demand data shows that "How To With John Wilson" is performing well in France over the last 30 days, with 7.0 times the audience demand of the average show. Additionally, the show has higher demand than 99.5% of all documentary titles in France, indicating a strong performance within this genre.
Furthermore, executives can use demand data to determine the show's travelability, or its potential to perform well in international markets relative to its home market. For "How To With John Wilson," travelability is good, with a 66% demand in France compared to the United States. Longevity and momentum are also important factors, with "How To With John Wilson" showing good demand maintenance over time and outstanding pace of growth.
Executives can also use demand data to inform content decisions, such as selecting a spin-off or franchise opportunity. For "How To With John Wilson," franchisability is good, indicating potential for future spin-off opportunities, as well as reach, or the number of people expressing demand for the show, is also good.
In addition, executives can use audience affinity data to identify which shows fans of "How To With John Wilson" also enjoy, such as "Rick And Morty," "Succession," and "Ted Lasso." This information can aid in content acquisition and programming strategy.
By looking at the top 10 global markets where "How To With John Wilson" is most in-demand, executives can determine where to strategically distribute the show for optimal performance. Moreover, executives can examine past performance on a rolling yearly basis compared to the last 30 days to see how audience demand has changed over time, which can inform content valuation and acquisition decisions.
Overall, demand data can help entertainment executives make informed decisions about content acquisition, distribution, and programming by providing valuable insights into audience behavior, performance, and potential.
How To With John Wilson's travelability to France in the last 30 days is 77%, which means that the audience demand for How To With John Wilson is 77% of the demand in its country of origin, United States. Click through to another market to discover how well How To With John Wilson travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for How To With John Wilson, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Social Documentary), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for How To With John Wilson in France. We provide our partners with meaningful content capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.