The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are working as an entertainment executive in France, you should take note of "HPI" as it is a popular show in the country. The show is currently experiencing good demand with 7.7 times more demand than the average show in France over the last 30 days. With a rank of #46 in France and an increase of 220 spots during March, this show has the potential to be a successful series for your platform.
Using demand data can help you make more informed decisions regarding content valuation and acquisition. With Parrot Analytics' content valuation system, you can determine how much to spend on a specific title, and how it contributes economically to your platform. Knowing how much a title is worth and how it drives engagement across your platform can help you calculate its ROI, as well as assess its ability to drive subscriptions and mitigate churn.
"HPI" had increased demand during March, suggesting that it could be a good acquisition for your platform. Additionally, you can use the show's performance to inform programming decisions. Discovering that the show's audience demand is higher than 98.3% of all other comedy titles in France can encourage you to invest in more content in this genre.
Demand data can also help you with distribution decisions. Examining the top 10 global markets where "HPI" is most in-demand over the last 30 days, you can better identify which regions you should target for distribution. For example, with "HPI," Russia stands as the show's highest demanding audience, which would suggest that it is a good market to target for distribution.
The audience demand for the show has increased in France by 27.0%, and with the increasing demand over the last 30 days, this show may have spin-off potential. The momentum of "HPI," which is measured by the pace of its growth, is rated okay, suggesting it could continue to grow in popularity in the future.
Moreover, utilizing Parrot Analytics' demand data analytics allows you to examine metadata that can inform decisions concerning supply and demand. For example, by observing that the travelability of "HPI" is poor, you may discover that it needs more content localization efforts or discover what elements in existing content seem to resonate with which markets.
With all this data available, entertainment executives can make informed decisions about their platforms programming, content valuation, distribution strategy, and acquisition. "HPI" is an example of how demand data can help you identify a show's popularity across global markets, analyze its spin-off potential, gauge its monetary value, and understand how it contributes to customer acquisition and retention.
This is HPI's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well HPI travels internationally.
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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. TF1, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as HPI from partners like TF1.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for HPI? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TF1 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from TF1 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as HPI. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TF1 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. HPI), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TF1 by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as HPI, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TF1‘s HPI is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch HPI also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TF1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for HPI, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for HPI in France. We provide our partners with smart TV industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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