The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide valuable insights into the popularity of titles among audiences and give you a much better idea of how they are resonating in local or global markets. The information on the show "Incorporated" for January 2024 in France represents a crucial aspect of how demand data can be utilized in making informed content decisions for your platform.
One way demand data can be utilized is in content valuation. By using content demand data, it is easy to estimate the value of a title over time, as well as its value to another streaming platform. The demand for "Incorporated" in France, according to Parrot Analytics, is over two times that of the average show in France, with only 8.6% of all TV shows having this level of demand. Additionally, the show has achieved an increase in its demand over the last 90 days in comparison to January 2024.
Another valuable aspect of utilizing demand data is to inform acquisition decisions. By leveraging demand insights, you can find valuable data revealing which shows to acquire or produce. "Incorporated" outperforms the demand of the average TV show across the top 10 global markets where it is most in-demand. This data could inform your choice of acquiring the show for your platform as it currently represents a highly demanded show in France.
Demand data also helps in programming decisions. By using demand analytics, you can determine how well your content is maintaining audience interest over time. According to Parrot Analytics, the show's longevity, the measure of how well audience demand is maintained over time is performing "okay" while its momentum (the pace of growth) is also "okay." These metrics could inform your programming strategy moving forward and make decisions on scheduling the show.
Finally, demand data is valuable in distribution decisions, which platforms should you target for distribution of your content. Utilizing demand insights help you to identify trends in the most in-demand genres in your local markets. For instance, "Incorporated" ranks at the 94.0th percentile in the drama genre, making it a valuable asset to include in a distribution portfolio for drama fans. With data on where the show's demand is highest, you can optimize its release strategy and pricing in different regions.
To sum up, demand data can aid in content valuation, acquisition decisions, programming choices, and distribution decisions. The popularity of "Incorporated" in France highlights the power of demand data, as it offers relevant information that can be used to make informed decisions about your platform's content strategies.
Incorporated's travelability to France in the last 30 days is 51%, which means that the audience demand for Incorporated is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Incorporated travels internationally.
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Acquire the best shows from partners such as syfy to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Incorporated), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Incorporated is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Incorporated, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 11:08 p.m. PST using global television demand datasets from Parrot Analytics for Incorporated in France. We provide our partners with smart TV industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.