The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for a particular TV show is crucial for making informed decisions about content acquisition, distribution, and programming. Let's take a closer look at "Intervention," a reality television show that features real people living with different types of addictions, and see how demand data can inform strategic content decisions.
Audience demand for "Intervention" in France is good, with 3.1 times the audience demand of the average show in France over the last 30 days. This means that only 8.6% of all TV shows have this level of demand, making "Intervention" a highly desirable show for both content acquisition and programming. Additionally, demand for this show has been increasing recently with growth of 1.4 times the average over the last 90 days. The increasing demand for the show could be an indication of the audience's growing interest in reality TV content related to addiction.
"Intervention" achieved the peak rank of #901 in France, and moved up in its rank by 119 spots during February 2024, demonstrating a rise in popularity over a particular period. The show is ranked at the 97.6th percentile in the reality genre, in February, which means this show has higher demand than 97.6% of all reality titles in France. This ranking highlights the strong demand "Intervention" has among the French audience.
One way demand data can inform strategic content decisions is by looking at what other shows fans of "Intervention" are watching. For "Intervention", fans of "Fear The Walking Dead", "The Curse Of Oak Island", and "Killing Eve" are among the top 10 shows that audiences have also expressed interest in. Analyzing this data could help entertainment executives identify content that appeals to a similar audience, and potentially inform decisions related to content acquisition and programming.
Moreover, the show's travelability, which quantifies a show's international demand relative to its home market, is poor, indicating that the French audience is primarily interested in localized content. However, the show's longevity, which measures how well audience demand is maintained over time, is good, suggesting that the content has the potential to retain viewers over the long-term.
Demand data can also be used to estimate the value of content. Using demand data, entertainment executives can estimate the ROI that a specific title will bring to their platform, assess a TV series' ability to drive subscriptions and mitigate churn. Additionally, content valuation can be applied to an individual series or an entire library, which means that the value of content on any streaming service can be unbundled.
In summary, data from demand analysis can provide essential insights and inform sound strategic content decisions. Content valuation based on audience demand data enables entertainment executives to quantify the platform-specific marginal revenue contribution and assess how a title drives engagement across the rest of the catalog. Ultimately, the use of demand data for "Intervention" in France provides a useful case study for how an audience demand analysis can help entertainment executives make more informed decisions.
Intervention's travelability to France in the last 30 days is 9%, which means that the audience demand for Intervention is 9% of the demand in its country of origin, United States. Click through to another market to discover how well Intervention travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Intervention, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for Intervention in France. We provide our partners with valuable media industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.