The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is imperative to have an informed understanding of audience demand to make the most effective content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system based on demand data helps with answering critical questions from an OTT, SVOD, linear or pay TV network executives. In this article, we will analyze the demand data for the TV series "Inventing Anna" during December 2023 in France and show how demand data can be utilized to make more informed decisions.
Firstly, demand data can help with content valuation by demonstrating the value of a specific title, including its worth, the potential value of its stars, its exclusivity, and cannibalization effect. Moreover, Parrot Analytics' content valuation system can estimate the revenue contribution of any title, on any platform, and in any region, taking into account global content demand and supply. In the case of "Inventing Anna," the show's audience demand was 2.3 times the average TV show in France over the last 30 days, and only 8.6% of TV shows had this level of demand. Additionally, the demand for the show had been increasing recently. Therefore, content executives can rightly surmise that the show's popularity and viewer appeal are on the rise.
Secondly, demand data can be used to inform acquisition and distribution decisions. For instance, knowing the audience demand data for "Inventing Anna" could help the streaming service acquire the show's distribution rights. Moreover, the show seems to have "spin-off potential," as indicated by its franchise-ability score. By investigating the demand data across global markets, executives can identify new territories in which to launch the show to potentially expand the audience base for "Inventing Anna."
Thirdly, demand data can be used to make programming decisions. By analyzing the data from the Parrot Pulse, which provides an independent measure of the global performance of a show across six dimensions, executives can determine the viewer appeal of "Inventing Anna" across international markets. For instance, the show's travelability rating in the Parrot Pulse system is just okay, meaning it has average international demand compared to its home market. Additionally, the show's audience demand increased in early December 2023 in France, indicating that the show's fanbase is vocal and engaged. Therefore, by keeping an eye on demand data, executives can decide on the best release strategy and pricing for the show.
Finally, demand data can help executives with subscriber acquisition and retention decisions. For instance, by knowing which show(s) to buy or keep on their platform, the OTT platform could grow and retain its viewership base. By identifying which shows are popular with subscribers, the platform can use that knowledge to continue to buy or renew those shows and expand its content library, thus also improving subscriber retention rates.
In conclusion, demand data is essential for any entertainment executive, whether involved in content valuation, acquisition, distribution, or programming, as it provides actionable insights that translate to better decision-making. The demand data for "Inventing Anna" in December 2023 demonstrated its popularity and increased viewer appeal, offering valuable insights for any decision-making process. By leveraging Parrot Analytics' content valuation system, entertainment executives can better understand their audiences, make informed content investment decisions, and ultimately drive the success of their platforms.
Inventing Anna's travelability to France in the last 30 days is 33%, which means that the audience demand for Inventing Anna is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Inventing Anna travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Inventing Anna is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inventing Anna, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for Inventing Anna in France. We provide our partners with smart media industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.