The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is key to making informed content, acquisition, distribution, and programming decisions. Demand data provides valuable insights into a title's potential value and popularity, which can inform strategic decisions related to content valuation and monetization. Let's consider the example of "Jamel Comedy Club" and how demand data can be used to make informed decisions.
Using Parrot Analytics content valuation system, we can determine the value contribution of "Jamel Comedy Club" to any platform in any region. The show has 2.4 times the audience demand of the average show in France over the last 30 days, which suggests that it is a valuable asset for any platform. However, the show's demand has been decreasing recently, indicating that it may not be as valuable as it once was. By comparing the show's performance on a rolling year basis versus the last 30 days, we can see that the show has decreased in popularity over time. Therefore, it may be worthwhile to assess the show's value contribution more closely to see if it is still worth investing in.
Demand data can also inform strategic decisions related to programming and distribution. For example, based on the top 10 global markets where "Jamel Comedy Club" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. France is "Jamel Comedy Club"'s number one market globally, with good audience demand of 0.3x. Therefore, if an entertainment executive were seeking to acquire or distribute the show, it would make sense to focus on the French market.
Additionally, demand data can provide insights into what type of content resonates with audiences and what elements of content audiences like the most. Audience demand for the show may have decreased in France, but a spike in early March suggests that something in the show resonated with French audiences during that time. Using demand data, entertainment executives can optimize their marketing campaigns ahead of premieres and release strategies, as well as identify opportunities for scalable concept testing and under-monetized titles.
Finally, demand data can inform decisions related to talent partnerships, franchise development, and international expansion. For example, "Jamel Comedy Club" ranks at the 96.3th percentile in the reality genre in France, which means it has higher demand than 96.3% of all reality titles in France. This suggests that the show has franchise potential and may be worth developing into a spin-off or expanding into other countries.
Overall, demand data provides valuable insights into audience preferences and content performance that can inform strategic decisions related to content valuation, acquisition, distribution, and programming. Understanding demand data can help entertainment executives make more informed decisions about which shows to invest in, which markets to focus on, and what content resonates with audiences.
This is Jamel Comedy Club's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jamel Comedy Club travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal+‘s Jamel Comedy Club is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jamel Comedy Club, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Fantasy Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:04 p.m. PST using tv demand datasets from Parrot Analytics for Jamel Comedy Club in France. We provide our partners with far-reaching TV industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.