The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to use demand data to make informed content, acquisition, distribution, and programming decisions. The Parrot Analytics content valuation system analyzes demand data to reveal the dollar value contribution of any show, to any platform, in any region. Here is how the analysis of "Jungle Beat" in France for February 2024 can help in making more informed decisions:
1. Content Valuation: Demand data plays a significant role in valuing IP globally. In the case of "Jungle Beat," the demand is 2.7 times the average show in France over the last 30 days, and 2.6 times the average over the last 90 days. With an exceptional rating of 96.2th percentile in the family genre, the show's demand has increased in popularity. With high travelability and outstanding franchisability and longevity, "Jungle Beat" has considerable economic value and can be a strategic asset for any streaming platform.
2. Acquisition Decisions: When acquiring content, executives need to consider the show's demand in their target market. The analysis of "Jungle Beat" in France indicates the show's significant interest, with 2.7 times the demand of the average show. It is also worth noting that "Jungle Beat" performs exceptionally well in countries such as the US, India, Nigeria, Pakistan, Qatar, the Philippines, the United Kingdom, Croatia, and Germany. It is worth acquiring "Jungle Beat" considering its high demand ratings, which can serve as an acquisition-driving title.
3. Programming Decisions: Understanding a show's momentum can help make the right programming decisions. For instance, the demand for "Jungle Beat" spiked in mid-February 2024 in France, and the show's momentum of growth is outstanding. Additionally, the demand is good and higher than 96.2% of all family titles in France, which provides an opportunity for strategic scheduling.
4. Marketing and Distribution Decisions: Demand data helps executives better understand their target audience by identifying what elements of a show resonate best with fans. The analysis of "Jungle Beat" in France indicates that audience demand decreased by 9.6% in February compared to January. However, the show's demand persists across the world, making it an excellent choice for global SVOD expansion. Understanding the audience's taste clusters can help create the ideal pre-release marketing campaign and the optimal release strategy and pricing.
5. Content Decision-making: The Parrot Pulse for "Jungle Beat" provided an independent measure of its global performance across six dimensions, indicating areas where improvement is needed. Understanding these parameters can help make more informed content-related decisions. For instance, knowing the international demand can help decide which platforms to target for distribution of the content. The demand data helps to make informed decisions on which titles should be bought to keep the current audience happy, and which titles should be bought to grow the audience.
Jungle Beat's travelability to France in the last 30 days is 79%, which means that the audience demand for Jungle Beat is 79% of the demand in its country of origin, South Africa. Click through to another market to discover how well Jungle Beat travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SABC‘s Jungle Beat is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SABC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jungle Beat, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2:04 p.m. PST using television demand datasets from Parrot Analytics for Jungle Beat in France. We provide our partners with meaningful subscription-video-on-demand know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.