The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform executive, you can leverage Parrot Analytics' demand data to inform your content acquisition decisions. For instance, in March 2024, "Katy Keene" had good demand at 2.6 times the average show in France, with only 8.6% of TV shows having this level of demand. However, the show's demand decreased by 28.6% in France. Thus, you can take this information into account when deciding whether to renew or cancel the show in France.
If you are a TV series financing company or an entertainment talent agency, you can use demand data to evaluate whether "Katy Keene" has potential to be franchised into spin-offs. Unfortunately, as per the Parrot Pulse, the show’s franchising potential is poor. However, you can use this information in conjunction with other data points to determine whether "Katy Keene" is worth investing in.
If you are a TV production company, you can use Parrot Analytics' demand data to make more informed programming decisions. For example, the show may need to be marketed better or a new release strategy may have to be devised. Additionally, "Katy Keene" has outperformed the average TV show in each of its top 10 global markets, making it an attractive choice for the company's programming lineup. Furthermore, you can use demand data to compare the show’s performance between different countries and markets, providing you with a better understanding of how to allocate your production budget.
If you are a linear or pay TV network, you can use demand data to know which shows to buy in order to retain or grow your subscriber base. "Katy Keene" ranked number one in France, and has higher demand than 94.9% of all music titles in France, indicating that there is a strong viewer interest in the show. With its increasing popularity (peaked at 3.6 times the average in the last 30 days, up from 1.9 times the average over a rolling year), you might consider adding this TV series to your linear TV or pay TV channel to attract more viewers.
In addition, content valuation is vital for the success of any content production company or studio. If you want to know how valuable "Katy Keene" is to your platform, Parrot Analytics' content valuation system can value this title to any platform in any region based on demand data of that region. For instance, using Parrot Analytics' content valuation system, you can determine the dollar value contribution of "Katy Keene" to your platform specifically in France and assess the title's ability to drive subscriptions and customer retention.
Katy Keene's travelability to France in the last 30 days is 155%, which means that the audience demand for Katy Keene is 155% of the demand in its country of origin, United States. Click through to another market to discover how well Katy Keene travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Katy Keene), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Katy Keene is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Katy Keene, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Musical Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Katy Keene in France. We provide our partners with extensive television industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.