The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking for ways to make more informed content acquisition decisions, then you need to be familiar with what the audience demand for different TV series looks like, and how it correlates with content valuation. For example, looking at "Kikoriki" for the month of February 2024 in France, which is a popular Russian TV series for kids, you can use demand data to make more informed content decisions.
Using content valuation based on demand, content creators can determine how much value their content has to a particular platform, region, or audience. So, what can you learn from the performance of "Kikoriki" in France over the last 30 days?
First, we can see that "Kikoriki" has a demand that is 2.3 times higher than the average show in France over the last 30 days. This means that the show has a good level of demand, and only 8.6% of all TV shows have this level of demand. Also, it's important to look at the show's recent trend, and we can see that demand for "Kikoriki" has been increasing recently compared to its demand of 1.7 times the average over the last 90 days.
Furthermore, the show ranks at the 95.5th percentile in the family genre, in February, which means that "Kikoriki" has higher demand than 95.5% of all family titles in France. Moreover, if you're wondering about how viewers’ preferences connect, you can see from the data that other shows that fans of "Kikoriki" also like are "Snowpiercer (2020)", "Slovo Patsana (Слово Пацана)", "Olga", "Love Death + Robots", "The Marvelous Mrs. Maisel", among others.
Additionally, the Parrot Pulse provides an independent measure of the show's global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. For "Kikoriki", audience demand across all platforms is outstanding; travelability is good, its longevity, momentum, and franchisability are all outstanding. Unfortunately, its reach, the number of people expressing demand for a show, is poor.
If you are an entertainment executive looking to make more informed content decisions, you can use demand data to help you decide what content to acquire, distribute, or program. Combining the insights provided by demand data with the metadata for each show you are assessing, as well as conducting market research on different countries or regions, you can make informed decisions that will help maximize audience engagement, retention, and acquisition.
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Our TV audience measurement dataset is truly global. Discover how popular СТС‘s Kikoriki is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for СТС and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kikoriki, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Kikoriki in France. We provide our partners with essential television expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.