The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you a TV executive looking to make more informed content, acquisition, distribution or programming decisions? Parrot Analytics' content valuation system uses demand data to answer these questions. By exploring the audience demand data for "Kim's Convenience" in France for the month of January 2024, Parrot Analytics can help you gain insights into audience engagement, popularity, and potential for global expansion.
Content valuation uses demand data to answer questions like, how much is my series worth, how much of my series’ value is being driven by demand for one of its stars, what is the value of a content library to a platform over time, why should my series be considered a strategic asset for a streaming platform, what is the baseline value of a title, and how is my series performing as an acquisition-driving or churn-reducing title? Based on the demand data for "Kim's Convenience," we can see that the show has 2.5 times the audience demand of the average show in France over the last 30 days, with demand that is good compared to other TV shows. This data can help you determine how much to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data powers Parrot Analytics' content valuation system. By using demand data, you can calculate the ROI a specific title will bring for any given platform, which can help you make more informed acquisition and distribution decisions. You can also quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog.
Demand data is region-specific and can be used to identify whitespace opportunities, optimal release strategies, and undiscovered markets. For example, by examining the top 10 global markets where "Kim's Convenience" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Canada is "Kim's Convenience"'s number one market globally, with the show achieving good audience demand of 3.7x in Canada. Consideration of regional demand data can help inform content valuation and programming decisions.
Demand data also informs scalable concept testing, helps with decisions concerning supply and demand, and pre-release marketing. By examining fan taste clusters and affinity analysis, executives can better understand what their audience likes and make more informed programming and content acquisition decisions. By analyzing demand data for "Kim's Convenience," we can see that other shows that fans of this show also like include "Rick And Morty", "Last Week Tonight With John Oliver", "Loki", and "Foundation."
Overall, demand data is a powerful tool that TV executives can use to make more informed content, acquisition, distribution, and programming decisions. By leveraging Parrot Analytics' content valuation system, executives can more accurately quantify the value of a specific title and make more informed decisions about budget allocation and content strategy.
Kim's Convenience's travelability to France in the last 30 days is 42%, which means that the audience demand for Kim's Convenience is 42% of the demand in its country of origin, Canada. Click through to another market to discover how well Kim's Convenience travels internationally.
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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. CBC, leading to increased commercial efficiency and ROI.
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Are you seeking distribution for Kim's Convenience? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from CBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Kim's Convenience. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBC to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kim's Convenience), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Kim's Convenience, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Kim's Convenience is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kim's Convenience, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for Kim's Convenience in France. We provide our partners with essential television workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.