The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives, demand data provides a wealth of information that can aid your decision-making process in content, acquisition, distribution, and programming. To illustrate, let's take a closer look at "L'Amour Est Dans Le Pré" and how demand data can be applied in a strategic decision-making process.
Content valuation is crucial in determining how much a series is worth and whether it's a strategic asset for a streaming platform. By using demand data, you can determine how much value a title contributes to a particular platform in a given region. In the case of "L'Amour Est Dans Le Pré," we found that the show has 3.8 times higher demand than the average show in France over the last 30 days. This indicates that the show has a good level of demand in France. Moreover, the show enjoys a high ranking within the romance genre, with demand higher than 98.0% of all romance titles in France. However, demand for the show has decreased by 146.3% during February in France, suggesting a potential shift in audience preferences.
Demand data can also inform scalable concept testing, allowing executives to identify the elements that fans like most and optimize upcoming productions for success. In the case of "L'Amour Est Dans Le Pré," we can examine viewer preferences and identify shows that fans of the show also enjoy. This information can be used to identify characteristics or themes that appeal to the target audience.
Demand data can help with supply and demand decisions by identifying content with opportunity for acquisition or production. For instance, if you’re a TV production company, paying attention to the demand for "L'Amour Est Dans Le Pré" would be illuminating for how successful a similar show might be or, in the case of an SVOD platform, indicate the potential value a farming or romance themed series may provide.
In terms of distribution decisions, it's essential to identify the platforms where a show will have maximum reception. Through demand data, executives can understand which platforms will have most demand for their show. Demand data can also inform competitive benchmarking of a show by comparing it with other titles available on the market.
Regarding programming decisions, demand data can help select the best release strategy and pricing. By analyzing the spike in demand for "L'Amour Est Dans Le Pré" late in February 2024, executives can infer that a particular event or episode has resonated with viewers, and a similar strategy may work during future releases.
Finally, demand data can be used to identify under-monetized titles and new opportunity markets for distribution. Through the Parrot Pulse for "L'Amour Est Dans Le Pré," we can identify that the show's travelability and franchise potential are poor; however, its momentum is okay, and its reach is low. This information can help production companies to plan new editions of "L'Amour est Dans Le Pré" in the suitable markets for a particular demographic.
In conclusion, demand data is a valuable resource for entertainment executives to make informed decisions in content creation, acquisition, distribution, and programming. By utilizing tools such as Parrot Analytics, executives can leverage global content demand and supply to make data-driven decisions and assess the value of content over time.
This is L'Amour Est Dans Le Pré's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well L'Amour Est Dans Le Pré travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for M6 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for L'Amour Est Dans Le Pré, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for L'Amour Est Dans Le Pré in France. We provide our partners with meaningful media industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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