The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions when acquiring, producing, or distributing your content to ensure the highest return on investment. This is where demand data comes into play.
Let's take the example of "L'art Du Crime" in France and its audience demand data for the month of February 2024, provided by Parrot Analytics, as a case study.
Firstly, demand data can be used to evaluate the content valuation of a TV series. Parrot Analytics' content valuation system uses global content demand and supply to determine how much a title is worth to any platform in any region. For instance, the system can reveal the dollar value contribution of "L'art Du Crime" to any platform in France, assisting you in determining how much you should spend on acquiring or producing content.
Demand data can also help you in programming decisions. By analyzing the audience demand for "L'art Du Crime," we can see that it has 2.4 times more audience demand in France than the average TV show over the last 30 days, making it a good choice for programming. However, demand decreased recently, indicating that programming decisions related to it may require careful consideration. Moreover, by examining the top 10 global markets where the show is most in-demand over the last 30 days, we can deduce that "L'art Du Crime" outperforms the average TV show in each of these markets, with France being its number one market. Therefore, you can use demand data to determine which markets are best suited for your content.
Furthermore, demand data can help you find new opportunities for content acquisition by identifying genres and content types that exhibit an opportunity for acquisition or production. In analyzing the top 10 shows that "L'art Du Crime" fans also like, we can see that they include drama, comedy, and children's content, which can help guide acquisitions and production decisions.
Demand data can also play a crucial role in retention and acquisition of subscribers. By assessing which titles are most popular with your current audience, you can use demand data to determine which shows to acquire to keep them happy. At the same time, audience data can also assist in identifying which new titles might attract new subscribers to your platform.
Demand data can be used to optimize your marketing campaigns for a TV series. The momentum of "L'art Du Crime" over the last 30 days indicates slow-paced growth indicating that it may be useful to look deeper at the marketing campaign to determine how its promotion can be improved. You can leverage demand data to optimize marketing campaigns ahead of the premiere such that it resonates with the show's target audience.
Lastly, demand data can assist in identifying white spaces that exist in a market. The demand analysis of the show in different markets worldwide can help identify the markets where the show could easily gain more viewership. It also helps understand the content's worth in different markets, making it easier to decide which market to target when distributing.
In conclusion, as an entertainment executive, you can use demand data to make informed content decisions that maximize ROI. From content valuation to programming, acquisition, and marketing decisions, demand data can aid in determining which shows are worth investing resources in and which markets to target or expand into. Ultimately, data enables informed decision-making and results in a more profitable content business.
This is L'art Du Crime's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well L'art Du Crime travels internationally.
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Acquire the best shows from partners such as France 2 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. L'art Du Crime), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular France 2‘s L'art Du Crime is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for L'art Du Crime, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for L'art Du Crime in France. We provide our partners with comprehensive subscription-video-on-demand workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.