The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In February 2024, "La Femme Nikita" had 2.1 times the audience demand of the average show in France. This means that the show's demand was good, as only 8.6% of all TV shows have this level of audience demand. Its demand increased in the previous 30 days compared to its performance in the last 90 days. The show also ranks in the 96.5th percentile in the romance genre in February, indicating higher demand than 96.5% of all romance titles in France. This information can contribute to content valuation, as executives can determine the show's worth to an OTT or SVOD platform based on its demand.
The drop in the rank of #1262 in France from the previous month was significant, which indicates that the show may need to address certain factors to retain audience engagement. "La Femme Nikita" had a higher demand than 96.5% of all romance titles in France. At the same time, executives can assess supplementary information on similar TV shows that have attracted significant audience interest to determine what elements of "La Femme Nikita" drive its demand.
Although audience demand for the show has decreased in France by 55.7% in February, demand spiked in late February 2024. The Parrot Pulse for "La Femme Nikita" provides executives with independent measures of the show's global performance. Based on the Parrot Pulse, the demand for "La Femme Nikita" in France was 112% of the demand in its country of origin, Canada.
By analyzing the top 10 global markets where "La Femme Nikita" is most in-demand, executives can decide what steps to take to gain better performance from the show. Germany is "La Femme Nikita"'s number one market globally, where the show achieved good audience demand of 2.1x. France ranked second, and the show's demand was considered good. The show's demand in the other global markets covered in the analysis - Canada, United States, China, Spain, Netherlands, UK, and Poland - was okay. Executives can use this information to tailor the show's distribution to specific markets to increase its appeal and optimize its global reach.
In conclusion, "La Femme Nikita" has a good performance and demand in France, and it is above average in ten of the global markets analyzed. By examining the show's global and market-specific demand, executives can make informed content, acquisition, distribution, and programming decisions, backed by data and audience insights. Through this information provided by demand data, executives can decide to acquire, distribute, or produce shows with the best potential for high audience demand, significant revenue, and growth.
La Femme Nikita's travelability to France in the last 30 days is 95%, which means that the audience demand for La Femme Nikita is 95% of the demand in its country of origin, Canada. Click through to another market to discover how well La Femme Nikita travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Femme Nikita, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for La Femme Nikita in France. We provide our partners with comprehensive OTT competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.