The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform executive, you should be aware that "La France A Un Incroyable Talent" is highly in-demand in France, with 3.4 times more demand than the average show in the country. Furthermore, it has a good ranking and has higher demand than 97.4% of all reality titles in France. Taking demand into account can contribute to better content valuation as it enables you to quantify the marginal revenue contribution of the show to the platform, estimate the ROI, and predict its ability to generate subscriptions and mitigate churn.
As a content distributor, you can leverage demand data from France to better understand which types of content offer opportunities for acquisition or production. Moreover, combining local demand and global demand can help you optimize content investments and allocate funds. Additionally, using Parrot Analytics' data can help you identify opportunities for those under-monetized titles that tend to be overlooked. You can also unveil new opportunity markets for content distribution and determine potential franchise prospects.
If you are a TV series financing company or an entertainment talent agency, you can also use demand data to assess the value of particular TV shows and thus make informed programming or acquisition decisions. You could take into account factors such as the show’s global and local demand and affinity analysis to identify successful franchises or identify the best talent or brand you should partner with to expand your audience.
For TV production companies and studios, using demand data and insight could inform decisions about which genres to focus on to attract new subscribers to your streaming service and retain existing ones. You could also use demand data to understand which titles to select if you want to increase your subscriber base and complement your existing lineup with relevant titles. Moreover, you would be able to determine what is the best release strategy for your content based on demand insights and subsequently optimize the pre-release marketing campaigns.
In conclusion, by looking at "La France A Un Incroyable Talent," Parrot Analytics data enables you to establish content valuation, value content, and determine how much it is worth to other streaming platforms. The demand data helps you to establish type(s) of content that exhibit opportunities to acquire or produce and uncover under-monetized titles. Additionally, it assists with decisions concerning subscriber acquisition and retention, helps map local white spaces, becomes useful to create an optimal release strategy and pricing, and helps give insight into how the show is performing on a global and local level.
This is La France A Un Incroyable Talent's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La France A Un Incroyable Talent travels internationally.
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Acquire the best shows from partners such as M6 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La France A Un Incroyable Talent), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as M6 by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as La France A Un Incroyable Talent, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular M6‘s La France A Un Incroyable Talent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for M6 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La France A Un Incroyable Talent, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for La France A Un Incroyable Talent in France. We provide our partners with smart TV industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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