The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to assess various metrics for a TV series to make informed content, acquisition, distribution, or programming decisions. The use of demand data is one effective way of measuring a show's performance in different markets, as well as measuring its potential economic value. Taking a case in point, using demand data from the month of February 2024 in France for "Last Call With Carson Daly," we can see how this information can help entertainment executives make informed decisions.
One significant way demand data helps with content valuation is by revealing the dollar value contribution of any title, to any platform, in any region. In the case of "Last Call With Carson Daly," 3.8 times the average demand of the show in France means that the show is performing well in the country. Demand for this show has also been increasing recently. By using demand data from other regions, entertainment executives can leverage the performance of the show and calculate the ROI a specific title will bring for any given platform and assess its ability to drive subscriptions and mitigate churn. Such information is crucial in determining how much to spend on content and how to allocate that spend across different regions.
Assessing the taste clusters of fans of "Last Call With Carson Daly" can help in identifying various viewer preferences and determining the type of content that can appeal to different audiences. For instance, fans of "Last Call With Carson Daly" in France also like "Jimmy Kimmel Live," "The Late Show With Stephen Colbert," and "The Tonight Show Starring Jimmy Fallon." This information can guide entertainment executives to decide on which niche or type of content to produce or acquire.
Demand data is also crucial in determining the longevity of a TV series. "Last Call With Carson Daly" has been in existence since 2002, and its demand in France has been outstanding, meaning that the audience demand is well-maintained over time. This information is valuable in identifying what catalog content to acquire to increase engagement and retain customers.
Assessing the travelability of a TV series is essential in determining its global demand and which territories have the potential for further growth. For "Last Call With Carson Daly," its global demand across all platforms is good, except for travelability where it is poor. The show's franchisability is also poor, and its reach in terms of the number of people expressing demand for the show is okay. Entertainment executives can use this information in assessing the show's spin-off potential, as well as its international demand relative to its home market, and make informed decisions when planning the show's distribution or global expansion.
Finally, demand data helps in optimal release strategies and pricing. By using insights from demand data, entertainment executives can identify the best time to release a particular show, and even determine the appropriate pricing for the show to optimize revenue from the show.
In conclusion, demand data is a crucial tool that can help entertainment executives make informed decisions about their TV series. For "Last Call With Carson Daly," its outstanding performance in France, popularity over the last 30 days, maintained audience demand, and its good performance in other markets are worthy considerations for any executive planning on content acquisition and distribution. The show's performance over time indicates that it has become increasingly popular, making it a valuable asset for any platform. Entertainment executives can use insights from this information to assess different measures and make appropriate decisions concerning content valuation, franchiseability, content production or acquisition, regional taste clusters, audience retention, and global expansion of their TV series.
Last Call With Carson Daly's travelability to France in the last 30 days is 184%, which means that the audience demand for Last Call With Carson Daly is 184% of the demand in its country of origin, United States. Click through to another market to discover how well Last Call With Carson Daly travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Last Call With Carson Daly, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 7:33 a.m. PST using television demand content from Parrot Analytics for Last Call With Carson Daly in France. We provide our partners with valuable subscription-video-on-demand capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.