The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are aware that having access to appropriate data is crucial for making informed decisions regarding content valuation, acquisition, distribution, and programming. One of the most valuable sources of information is audience demand data.
For instance, analyzing the demand data for "Le Grand Journal" in France over the last 30 days can reveal several insights about the show's popularity and potential for success in the French market. The show has maintained a consistent level of audience demand, averaging 2.4 times the demand of the average show in France over the past 30 days. Additionally, only 8.6% of all TV shows have this level of audience demand, indicating that "Le Grand Journal" is performing well.
Based on this data, "Le Grand Journal" can be considered a strategically valuable asset for any platform. The show's demand can be used to estimate its value accurately and help with content valuation and acquisition decisions. With increasing audience demand in France up to 6.6% in March, it can also be an acquisition-driving or churn-reducing title.
Moreover, examining the global performance (such as travelability, longevity, momentum, franchisability, and reach) of "Le Grand Journal" can provide more meaningful insights about its potential in other markets worldwide. The show's performance on these dimensions can help execs determine whether it would be a good fit for particular areas or platforms. In the case of "Le Grand Journal," while travelability and momentum are poor, the show's longevity is okay, and its reach and franchisability are low. This could give distributors an idea of which platforms to market the show on.
Further analysis of the show's performance over the last year and the past 30 days may also provide unique insights into "Le Grand Journal"'s popularity. For example, the show peaked at 2.5 times the average over the past 30 days, a substantial decrease in peak demand, though it is still a valuable asset.
In conclusion, demand data is incredibly valuable for TV executives as it helps to maximize the value of assets and make informed decisions about content valuation, acquisition, distribution, and programming. Based on the demand data for "Le Grand Journal," it is a sound strategy to distribute or acquire this show on various platforms for multiple markets because of its great popularity in France.
This is Le Grand Journal's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Le Grand Journal travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal+‘s Le Grand Journal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Le Grand Journal, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Le Grand Journal in France. We provide our partners with extensive OTT insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.